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-   -   Marketing IOS Apps (https://www.warriorforum.com/mobile-marketing/844410-marketing-ios-apps.html)

Andy Lemos 15th September 2013 08:50 PM

Marketing IOS Apps
 
Hi warriors

I just have my first IOS app ready for sale at store.

My question:

Do you know what are the best ways to market your apps?
free, low cost, even high cost marketing

any tips will help

Thanks
Andy

myqute2 15th September 2013 09:32 PM

Re: Marketing IOS Apps
 
I haven't had the time to go through these which I got from Google! :D

Ars Technica review
cnet iphone app review

appvee.com
plusmo.com
appsafari.com
iphoneappreviews.net
nativeiphoneapps.com
appshopper.com
techcrunch.com
arstechnica.com
fingergaming.com

Please add your URLs if you have more!

MobiDev 16th September 2013 06:41 AM

Re: Marketing IOS Apps
 
Hi Andy!

Here are my tips for you:

- Social network pages are also good at promoting the app. Find relevant groups on Facebook, LinkedIn and Google+, use hashtags on Twitter. Use cross-promotion (including internal cross-promotion from other apps you own). Share the news through your friends.

- Create an app trailer. Create a demo video. Place them on YouTube.

- Build a supporting website for the application. Now the main information about your app is accessible via search engines and browsers. Include a link to the application store.

- There are a thousand and one good websites that can help you make the app known. Ad networks/PR websites, social bookmarking websites, app review websites, related forums, social media, thematic blogs, and more, and more. Write press releases about the app and submit them around the web, participate in discussions and react to the feedback.

Source: 10 Effective Ways To Promote A Mobile App

eflo 19th September 2013 10:31 AM

Re: Marketing IOS Apps
 
Do the same thing people use to promote everything else.

Press releases, articles, videos, blog reviewers, PPC to fb ads poi ting to landing page, etc.

Then do app specific marketing to complement, eg: have you seen the cards that Starbucks gives away promoting a free app of the week? There are also free app of the day/week/month sites that promote your app for a fee.

Congrats on your first app!

karenfisher252 20th September 2013 01:42 AM

Re: Marketing IOS Apps
 
Quote:

Originally Posted by Andy Lemos (Post 8517037)
Hi warriors

I just have my first IOS app ready for sale at store.

My question:

Do you know what are the best ways to market your apps?
free, low cost, even high cost marketing

any tips will help

Thanks
Andy

It is not an easy thing to do. You should hire a mobile app marketing agency. They have the perfect blend of resources and skills to ensure that your app reaches out to its potential customers.

AlexGeorge 21st September 2013 02:30 PM

Re: Marketing IOS Apps
 
You should make a Facebook Page for your app. You can post pictures of the app on there, and news on updates. It'll also encourage people to share it with their friends. You can buy ads on various mobile gaming websites and you can even buy ad space for other apps. Look into apps similar to yours, and contact the developer and ask him if it would be ok if he could advertise your app on his for a fee.

natebunger 22nd September 2013 03:31 PM

Re: Marketing IOS Apps
 
The fastest way to market your app is through social media. You can boost your online presence through social media sites, particularly Facebook and Twitter. It's a great start for marketing to connect, get together, and build relationships with people, especially those with similar interests with you.

Andy Lemos 29th September 2013 08:27 PM

Re: Marketing IOS Apps
 
Quote:

Originally Posted by karenfisher252 (Post 8531939)
It is not an easy thing to do. You should hire a mobile app marketing agency. They have the perfect blend of resources and skills to ensure that your app reaches out to its potential customers.

Hey mate

How much will a agent cost?

Andy Lemos 29th September 2013 08:30 PM

Re: Marketing IOS Apps
 
Quote:

Originally Posted by karenfisher252 (Post 8531939)
It is not an easy thing to do. You should hire a mobile app marketing agency. They have the perfect blend of resources and skills to ensure that your app reaches out to its potential customers.

Quote:

Originally Posted by AlexGeorge (Post 8536568)
You should make a Facebook Page for your app. You can post pictures of the app on there, and news on updates. It'll also encourage people to share it with their friends. You can buy ads on various mobile gaming websites and you can even buy ad space for other apps. Look into apps similar to yours, and contact the developer and ask him if it would be ok if he could advertise your app on his for a fee.

Hey Alex
The FB page for apps sounds like a good idea. It will be cool to have albums of all apps and types of apps you have up.

Thanks for the tip mate

Andy Lemos 29th September 2013 08:32 PM

Re: Marketing IOS Apps
 
Quote:

Originally Posted by eflo (Post 8529835)
Do the same thing people use to promote everything else.

Press releases, articles, videos, blog reviewers, PPC to fb ads poi ting to landing page, etc.

Then do app specific marketing to complement, eg: have you seen the cards that Starbucks gives away promoting a free app of the week? There are also free app of the day/week/month sites that promote your app for a fee.

Congrats on your first app!

Eflo
Thanks it was hard work but got the app created.

Once i have more apps uploaded into the stores I will eventually begin a type of platform to promote all my apps.

Andy Lemos 29th September 2013 08:33 PM

Re: Marketing IOS Apps
 
Quote:

Originally Posted by myqute2 (Post 8517118)
I haven't had the time to go through these which I got from Google! :D

Ars Technica review
cnet iphone app review

appvee.com
plusmo.com
appsafari.com
iphoneappreviews.net
nativeiphoneapps.com
appshopper.com
techcrunch.com
arstechnica.com
fingergaming.com

Please add your URLs if you have more!

This is an abundance of info thanks alot. Ill have to look at these one by one.

Andy Lemos 29th September 2013 08:35 PM

Re: Marketing IOS Apps
 
Quote:

Originally Posted by MobiDev (Post 8518635)
Hi Andy!

Here are my tips for you:

- Social network pages are also good at promoting the app. Find relevant groups on Facebook, LinkedIn and Google+, use hashtags on Twitter. Use cross-promotion (including internal cross-promotion from other apps you own). Share the news through your friends.

- Create an app trailer. Create a demo video. Place them on YouTube.

- Build a supporting website for the application. Now the main information about your app is accessible via search engines and browsers. Include a link to the application store.

- There are a thousand and one good websites that can help you make the app known. Ad networks/PR websites, social bookmarking websites, app review websites, related forums, social media, thematic blogs, and more, and more. Write press releases about the app and submit them around the web, participate in discussions and react to the feedback.

Source: 10 Effective Ways To Promote A Mobile App

Hey mate.

Thanks for the useful info.

Ill have to look at ways on how to create a demo for the apps.

mobilizebrand 10th October 2013 08:21 AM

Re: Marketing IOS Apps
 
Hey Andy - there are plenty of options as highlighted previously and all worth of exploring, but did you know that only 5% of all apps that are downloaded are still being used after a period of 30 days?

The point here is that hopefully you are considering your marketing from more than just a "how can I get people to download my app" perspective.

It should consider how you would re-activate a user base based off a certain event so e.g. if they haven't launched the app after a period of 14 days (or whatever) and then picking the right channel in order to support that objective.

Good luck and congrats on the app :)

Boom.

Monika Verma 15th October 2013 05:20 AM

Re: Marketing IOS Apps
 
Quote:

Originally Posted by Andy Lemos (Post 8517037)
Hi warriors

I just have my first IOS app ready for sale at store.

My question:

Do you know what are the best ways to market your apps?
free, low cost, even high cost marketing

any tips will help

Thanks
Andy

These promotional strategies can help you to promote your iPhone App:

1) Optimize your app description and profile.
2) Submit in app review sites
3) Press Release
4) Blog Post
5) Video Promotion
6) File Sharing
7) Social Media

babuyusu91 23rd October 2013 02:26 AM

Re: Marketing IOS Apps
 
I have no idea about this question.

ehsanmahmood 6th November 2013 05:15 AM

Re: Marketing IOS Apps
 
Do these things:
1. Keyword Research
2. Description Optimization
3. Press Release and Submission
4. Review Site Submission
5. Youtube Review Submission
6. PR Outreach
7. Custom Animated Video
8. Guaranteed Reviews
9. Social Design Pack
10. Social Media Boost
11. Link Bait Creative
12. Additional Reporting

richardsd1985 23rd November 2013 12:24 AM

Re: Marketing IOS Apps
 
I think you have to concentrate on app store optimization for your mobile app. If your mobile app get good rank in app store then it will get good download. Please go through this http://bit.ly/17XsOL0

ShaneLK7 23rd November 2013 08:37 PM

Re: Marketing IOS Apps
 
App Store Optimization appears to be the way to go for the small solo indie devs. As with anything connected to digital, a social media presence is essential. Its all about building a community. Once you build up that community of users, you can cross promote between apps, via your social networks and email lists.

Getting reviewed on popular app review sites is also essential in getting your word out about your app, and at least for Google Play store, the links to your app page could help boost your rankings.

I am a noob to this forum, but I have been in the internet marketing scene for awhile. My background is in SEO, but I have become increasingly more interested in app marketing in the past year or so.

I put together this resource for devs looking to submit their app to app review sites: Best App Review Sites List: The Holy Grail (100+ & Counting)

It is a list of more than 100 app review sites that can be filtered by Alexa traffic rank, domain authority and social reach. I also listed what kind of apps each site reviews and whether they are iOS or Android focused.

ashwinvidiyala 26th November 2013 12:17 AM

Re: Marketing IOS Apps
 
I would suggest that you use Social Networking sites as much as you can to promote the app. Also, make a video demonstrating the video and upload it to Youtube. This is what you should be promoting. And offer it for free for a limited time so that people get a chance to experience it (of course you will give it for free only if that's feasible).

MelvinP 26th November 2013 02:54 AM

Re: Marketing IOS Apps
 
Following are the best and fastest way to get instant hot buyers.

Step1- Facebook
Create a Keyword optimized FB page With great pictures of Apps. Write an interesting article with keywords density 2 and Post html Note on you Facebook page. Post 3 to 5 messages on Facebook time line. Join daily up to 3 to 4 groups related to your products. Invite your friends on your Facebook page and get likes. Purchase Facebook Ads.

Step2: Reddit
write an article in point form with interesting information about your main subject.
look for a sub-reddit related to your topic example: If you are promoting a weightloss product You may go to reddit.com/r/loseit, there are as many sub reddits as you ca imagine in all kind of topics, so look for a subreddit related to your topic.
Write a headline such as “The 10 foods you never thought will make you fat” or “The 10 foods that will eat your fat away”, the type of headlines you would read in the national enquirer (believe me they work).
Getting traffic from reddit have several benefits, besides the backlink, it send the social signals that Google is looking for and many people will share your content on facebook (look that the image above) twiter, Google +, etc… just by the same effort,

Step4: POF
POF (https://ads.pof.com/) Promote your business on Plentyoffish! with cheap rates. Many business owners target local consumers based on zip code, age, gender, education, profession etc.
No other site on the web will allow you to target users the way POF do!

htd 26th November 2013 01:16 PM

Re: Marketing IOS Apps
 
Andy,
You can have your app reviewed Easy App Finder Home - Easy App Finder. It is a $25 flat fee. You get quality placement on the website and on the just released custom mobile version of the site. You will get a quotable paragraph from a trusted app store that can be used in your marketing ads. Here is a link:
Easy App Finder Have your iOS App Reviewed by EasyAppFinder - Easy App Finder

xegen 26th November 2013 01:59 PM

Re: Marketing IOS Apps
 
Quote:

Originally Posted by Andy Lemos (Post 8517037)
Hi warriors

I just have my first IOS app ready for sale at store.

My question:

Do you know what are the best ways to market your apps?
free, low cost, even high cost marketing

any tips will help

Thanks
Andy

For starters you need to unleash your application, and not to raise the price of its strong application and code becomes popular then you can raise the price.

Jo Stone 8th December 2013 11:20 AM

Re: Marketing IOS Apps
 
Social media and Optimization are the "keys".

karenfisher252 16th December 2013 12:09 AM

Re: Marketing IOS Apps
 
Quote:

Originally Posted by ezmobile (Post 8781792)
first decide what type of model you'd like your app to run on, freemium or pay-to-download?

then make sure the users are being properly monetized, this does not mean many banners, this can also mean offerwalls (tapjoy, sponsorpay, aarki) etc, in-app purchases, the more "outs" you have for a user to be monetized the more chance you have at making ROI.

I totally agree with you. Different platforms work for different models. For eg. Facebook ads work well for free ads but not for paid ones.
Nowadays, Freemium model is being used by most of the app makers because users now wanna have a look at the app first before the think of spending money on it.


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