Direct Linking vs Lander
 

Hi All

Can anyone tell me which is more effective, Direct linking or using a lander ? This is for subcription campaigns and app downloads.

Re: Direct Linking vs Lander
 

Depends on things like which country the offer is being promoted in, conversion flow, etc. Your AM should be able to tell you what works better for a particular offer.

Some offers you can retain a high and stable ROI with just direct linking, others you'll need to add a LP. Unless you know specifically which one is working better for people you should be testing both ways. Even when I have successful campaigns with direct linking ill throw a LP into the mix to see if I can do even better.