Direct Linking vs Lander

tyrdsouza · 4th Feb 2014, 10:05 PM

Hi All

Can anyone tell me which is more effective, Direct linking or using a lander ? This is for subcription campaigns and app downloads.

ankee1991 · 5th Feb 2014, 04:16 PM

Depends on things like which country the offer is being promoted in, conversion flow, etc. Your AM should be able to tell you what works better for a particular offer.

Some offers you can retain a high and stable ROI with just direct linking, others you'll need to add a LP. Unless you know specifically which one is working better for people you should be testing both ways. Even when I have successful campaigns with direct linking ill throw a LP into the mix to see if I can do even better.

4th Feb 2014, 10:05 PM	#1
tyrdsouza Active Warrior Join Date: 2014 Posts: 43 Thanks: 0 Thanked 10 Times in 10 Posts	Direct Linking vs Lander Share on: Hi All Can anyone tell me which is more effective, Direct linking or using a lander ? This is for subcription campaigns and app downloads.

5th Feb 2014, 04:16 PM	#2
ankee1991 Mobile CPA War Room Member Join Date: 2011 Location: Southern California Posts: 187 Thanks: 1 Thanked 17 Times in 17 Posts	Re: Direct Linking vs Lander Share on: Depends on things like which country the offer is being promoted in, conversion flow, etc. Your AM should be able to tell you what works better for a particular offer. Some offers you can retain a high and stable ROI with just direct linking, others you'll need to add a LP. Unless you know specifically which one is working better for people you should be testing both ways. Even when I have successful campaigns with direct linking ill throw a LP into the mix to see if I can do even better.