[lottorevenues]

the question is for affiliates, do you think it's a must to have an app to promote or it's also ok to promote via a responsive site.

best,
Derrick

[mrrightme]

app is better.

[baxterblue]

An app will defiantly function better but I guess the question is what are you promoting that you think need an app for?

For instance... If you own a carpet biz, IMO you don't need an app. A good mobi site or responsive site would work great.

Apps are not for every business and not every business needs one.

[BizNearMe]

Apps and mobile-friendly/responsive websites serve different purposes. It depends on your goals:

An adaptive website designed correctly can affirm your viewers to take specific actions and also increases conversion rates for those who use their phones/tablets to browse your site. This is particularly important if you are selling a product/service directly off your website or are trying to build a list.

Apps are great too, but the whole point of an app is to facilitate some sort of special functionality that you couldn't get on a website. It's like the difference between why you want a website and why you want a software product.

I don't know which option between the two would suit your needs best since you didn't go into detail about your affiliate aims, but since my company specializes in mobile-flexible website design and implementation, feel free to PM if you have any additional questions in regards to that.

[webbo83]

I agree with biznearme

I am more biased to apps, but I think its justified. With a app its there on the users phone infront of them. Not many people know about bookmarking a site to their phones UI.

Also with apps you can use more features, but again it does depend on what your marketing.

[vne5]

Apps (for business) in general are good when you are targeting a couple things.

1) Repeat customers on a short time frame (i.e bars, restaurants, shops, etc.) Anything business that a customer frequents regularly.

2) Information ( i.e Magazines, newsletters, subscriptions, etc) Anything that has content updates or can be used as a guide.

The general rule of thumb for apps is anything that can/will be used on a regular bases.

These are great for affiliates because your downloaders are always using the app.

I'm sure there are more, but just a couple ideas for you.