Monetizing Lindsay Lohan

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Lindsay Lohan has just been sentenced to 90 days in prison. Here is a link to the story from 2 million views per day blogger Perez Hilton.

How can one monetize Lindsay and other "problem" celebrities. Naturally, they are very high search but also very high competition keywords. What's the best way to exploit these celebrities? Perez Hilton is frickin' making a killing with his 2 million views per day (5 million during Anna Nicole Smith's death) site making blog posts that are as small as a paragraph short.

SEO is not the way, right?

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