Client asks you for marketing advice for an industry you know nothing about. How do you handle it?
So, I discussed some potential options, such as working on seo, setting up ads & capturing leads, etc. All very generic options because the truth is, while I have a rough understanding of his industry, having just done his website, I don't truly understand the details. Nor do I understand what his potential clients pains & needs are (fyi, he works in "injury risk mitigation" with hr reps & union leaders as clients). I feel I answered his question FAIRLY well, but I felt it could've gone better. I feel like my client didn't walk away from the conversation feeling excited & confident that I was about to deliver him a flood of new leads.
So it got me to thinking, lets set a hypothetical situation:
You're speaking to someone at an event for business owners. Lets say a Chamber of Commerce event. The person you're speaking with says he sells the latest sprockets to companies in the widget manufacturing industry, and he would like your advice on how you recommend he market his sprocket business.
How would you go about it? What followup questions would you ask?
Just curious on your thoughts.
Thanks
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"If you think you're the smartest person in the room, then you're probably in the wrong room."
The Money Ferret Finance Article Directory
"If you think you're the smartest person in the room, then you're probably in the wrong room."
The Money Ferret Finance Article Directory