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What If Question About Call Tracking...

by missmiss
2 replies
How do you offer call tracking for a free directory site?

Do you cover the cost until site becomes super profitable?

Most call tracking companies offer $3 per number. If a directory has 300 listings that's $900 a month plus .05 cents per minute.

I have some paid listings but I want the free ones to see how many leads I'm selling them hence the need for call tracking.

How have others addressed this?

Thanks a trillion to everyone who answers. I'm in action
#call #directory site #question #tracking
  • Profile picture of the author bizgrower
    Unless you have deep pockets, I don't think it would be prudent to cover the costs until you are profitable. Angie's List never made profit (unless recently).

    I think your prospects will have to believe your case studies from the paid one's.
    And, your site statistics.

    Dan
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author missmiss
    Thank you bizgrower! I figured but wanted to try and see if there were cheaper bulk call tracking options.

    I think I'm going with Callfire where they say each local number is $1 a month. I'm going to buy the first 30 and use those for my case study. I'm also considering CallRail which I've used and really liked but each additional number is $3 so it's a little much now. Thx
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