The REAL Way To Make Money With Offline Marketing?

Helping a business owner get online is just the tip of the iceberg, so to speak, in making money with a client. Don't get me wrong, there is a boatload of cash to be earned helping owners get their businesses online.

Wouldn't it be great to be able to leverage your online marketing skills to make even more money with a client?

Let's go over the process.

First, in order to get clients, you must be approachable and FUN. People want to work with FUN people, personable people, interesting people. What I am saying here is that you must get into the community and talk to folks! I am NOT talking about cold calling! That positions you as a sales person... nothing wrong with that, but if people see you as selling, defenses go up.

You want people to feel comfortable enough with you so they will ask.... "What is it that you do?"

Let me give you an example of what you can do to stir the pot.... BTW, if you have other things that work for you... use them. I was swimming at a pool and started talking with a group of older ladies in an exercise group... One of their husbands asked me to work for him.... because of a simple conversation.

Here's a FUN way to get people talking with you...

Go to a restaurant you like (Not McDonalds) that has a wait staff.... Take PLENTY of one dollar bills....
Whenever your server brings something to the table remark that you have heard that some people TIP during a meal and you wanted to try it.... EVER time your server comes back, GIVE THEM A DOLLAR.... You will have them coming regularly and cause a bit of commotion! To really have fun, hand out a few dollar bills to tables near you and tell them what you are doing and suggest the same thing!

Every time I do this I am inundated with cards of people wanting to talk with me! Will this work for you? I don't know. But the point is to try something different... but FUN.

OK. OK. I may have gotten off track a bit.

Let's say you have a client and have shown them how to use email marketing, or SEO, or something. The point is you are making money for your client. Once you have done this, do you think it is hard for you to talk to the client about other parts of their business? It isn't is it?

So now, you sit down with your client and ask them some very pointed questions about their business. You spend quality time with them finding out how the business ticks. You find out what works, and what doesn't. This is just the set-up.

Before you finish the interview, you show the client a few things. You show the client some of their own marketing pieces, with changes you have made to make them better (You just show... they don't get to keep)... You show your client what their competitors are doing... You let your client know that you know quite a bit about their competitors and their own business (You have done a bit of homework).

You show the client a nice little spreadsheet how with a few changes, you can help them increase profits in a big way.... You also show your client how they can sell their business in a couple or three years with some simple changes.... Thus giving them the freedom they want....

At this point it is just a matter of CLOSING them, signing a contract for a NICE retainer and/or portion of the profits you bring them.

Why does this work?

Because you've shown the client that you know about THEM and their competiton. The client DOES NOT WANT YOU GOING TO THE COMPETITION!!!

That in a nutshell is what I do in the offline world.

Want to join me?

Warmly,

Millard