How to save the sale...
I actually tried to suggest an optimized Facebook fan page and monthly social media marketing package, but she was hell-bent on getting a website. So I told her I could do one at $500 - what I normally charge for new websites.
...that definitely wasn't a price she was expecting. She had been under the impression that people only paid $100 for them.
Anyway, we talked for a while I explained my pricing and gave her some honest figures she should expect for any web design service. But at the end of the meeting, she still couldn't wrap her ahead around the price.
But here's the thing... I KNEW she had the money. The place was ridiculously expensive, she was very obviously a well-off lady, and their prices were absolutely ridiculous. I knew she could afford the website - so her main issue had to be on whether or not I'd do a good job.
If I was qualified. After all, I'm a pretty young dude...
I didn't want to walk out of their without SOME type of agreement, though. I wanted that sale.
So I went with my gut and told her that I would design her website over the weekend (this was a Friday) for free and let her see it Monday morning. I told her that if she liked it, the price would be $500. If she didn't like it, we didn't have to do business and I would just delete the site.
She was very receptive to this and agreed. Long story short, I came home, bought a premium template with tons of customization options for $50, created her entire site (without the content - so all the easy parts), put it on a subdomain, called her up a few hours that same day, showed her the site, and closed the sale.
Total cost: $50; 1 hour
Profit: $450
Thought some of you guys would like this story. Basically just shows that if you're strapped for cash (or REALLY want to buy a new car) and feel confident that you can either do the work yourself or outsource it cheaply, try this out. Offer to make any changes necessary for free, too.
There are sooooo many different ways you can close more sales if you be a little more imaginative. Can't push the SEO price to a lawyer? Add in free lead generation or social media management. Local restaurant doesn't want the website design you're pitching? Offer a free customized Facebook page with social media management at the same price.
Just get creative. When a business owner says no, they're generally saying it to either your offer or your price. Figure out which one it is... then figure out how to change their mind!
Free mini-guide to offline marketing : http://www.sembusinesstactics.com/
Get More Exposure in Google - free report
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