These 2 Steps Get Your Clients Top Leads

Thanks for that. I haven't had the opportunity to read all of the article yet (I will) but I can tell you that the process is solid. You can use this with postcards, you can use this with 'handwritten' letters, newspaper ads, craigslist ads (if you don't get ghosted) and more.

Honestly, some times people just don't think. I talked to somebody the other day who wanted to drive leads to a hearing aid clinic and they wanted to send out postcards to male homeowners in certain zipcodes who were 50+ and had a certain income. So far so good.

But they wanted to essentially have the postcards make the sale on a new hearing aid. Not so good. It's a heck of a lot easier to offer a free hearing exam. I wish I had this article to show them.

Next they wanted to drive the traffic to a squeeze page to collect the lead. IMO there are a lot of people 50+ who would rather not go online. I encouraged this marketer to set up an 800 number with a recorded message giving more information about the free hearing exam (they then leave their name and number if they are serious about booking the free hearing exam).

Results aren't in yet but I think this marketer stands a much better chance of bringing in some qualified leads. I will forward this article to them. Thanks.