Marketing Tip For Linked In
Here is a way you can really set yourself apart. Ask them questions and get them to tell you what they want. Facebook, Twitter, Websites, etc are all just tools. What the guy in this example was missing was what most small businesses are lacking. The one thing that is incredibly important and makes all of these tools way more effective. The Value Proposition. The value proposition simply put is one sentence that tells exactly what the client does. I look at websites all the time that just don't even explain what people do. But, all of these people on linked in were too busy pitching him gimmicks and tools to use. I'm an old school guy. I market and teach marketing based on principles. Those principles apply no matter what tools come available. (Facebook, PPC, Twitter, Etc)
To sum up:
1. Ask the business owners questions about their business. Get them to tell you where they need help. Don't just pitch stuff to them.
2. Make sure they have a clear value proposition. If not get them in one sentence to sum up what they do. Use that to set themselves apart from the competition.
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