I'm working with a painting contractor (painter). Looking to do some SEO for about 5 keywords starting. However there are so few searches for the keywords that Google does not even recognize them. I feel that focusing strictly on SEO would be a waste of time for this particular case.
I'm now seeking some alternatives to organic SEO besides PPC. The area he is targeting is a pretty small area. I have thought about maybe a starter package that includes some email marketing, social media, craigslist, etc..
Just looking for some ideas from people who have had a successful run with a 'small time' client.