what is the most profitable local business to target offline ?

There's no specific "magic" industry, but there are certainly businesses who would convert better than others, and benefit better from direct marketing. Consider this: would a lawyer make more money by receiving 10 new clients, or a restaurant?

I've found that it's always easier to target businesses who have already taken part in some form of marketing online, whether it be classified ads, PPC, etc. If they have seen the value in the past, there's a better chance they will see value in your services.

What specific services are you offering?

kebertt this question to know that the most popular local business people like to target ?
Thanks for your input

I like kebertt 's answers... I personally like to deal with Roofers and Lawyers because one customer to them is worth a lot of money and there is no better feeling when a client calls you to tell you they landed a $35,000 roofing job or a $18,000 case because of you and they will pay you every month with the biggest smile on their faces!

General Contractors and Realtors. Smart thing to do is see what are the most expensive keywords in Ad Words for your location. I've found that realtors pay the most "per lead" followed by roofers, remodelers, etc.

Also, I happen to know a matchmaking company that pays handsome prices for strong leads.

I like to focus on the restaurant fast food industry. I was in it my whole life, therefore I am comfortable dealing with the owners for various promotions.

There are many factors at play when you ask that question and it is
a great question to ask.

First who can YOU relate to?

Sometimes businesses in a particular niche can surprise you. Your
unique background and the way you relate with people for some
reason makes it very easy for you to communicate effectively
with the business owners in that niche.

So that is a huge factor.


On the topic of which businesses can afford to pay you more combined
with being businesses where it's not too difficult to speak to the owner
probably businesses with 10-30 employees.

They're used to paying out substantial sums every week just to meet
their payroll and to be able to pay out that kind of money they need
to be doing some serious turnover.

That means there's usually plenty of room for a smart marketer to
increase their sales and profits.



Then there's transaction size.

This may not be as cut and dried as you might think.

A realtor selling a house might make several thousand dollars when you
help them get just one sale.

And that definitely makes it easier to get hired and easier to make
a client good profits.

But don't overlook businesses that don't appear on the surface to
have high transaction values.

A restaurant for example might only seem to be making $100-$200
for a table of diners.

But what if you get them a booking for a party worth several
thousand dollars?

Same thing with a hotel. What if you get them group bookings
worth multiple thousands of dollars for just one booking?


If you want some really rich niches they do exist and some no one
is approaching.

Some industrial engineering firms are small operations and can make
hundreds of thousands of dollars for just one project.

Kindest regards,
Andrew Cavanagh

Also wanted to throw this out there.

Local oil and gas companies. Their profit on conversions is second to none. built a website for a guy about two years ago for about 2k. He sells oil rig parts. He landed a 3million dollar contract from a huge company in Russia because the owner of that company googled his services and found him online....

That is the kind of client you want. They will appreciate you like no other.

zenxseo,
For me it has been massage therapists and plumbers. These are the local and "area" business I like to target and get the best conversion rates for services I offer.

i think all niches are easy to sell. you just have to know your market. lawyers have more money. plumbers need a consistent follow of leads...so it all depends on whats your product.

HI there,

Weddings
Babies

Two markets that are pure money makers.

All the best,

Sasha,