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How Much Do You Charge Your Real Estate SEO Clients? (Other markets/niches welcome to give opinion!)

by link82
4 replies
Hey guys,

An seo agency contacted me to check out my pricing. They haven't given me specifics (the competitiveness of the market/location) so this is a bit tricky. What I did gauge is that they want complete white hat techniques, slow link building is absolutely necessary.

Details I know: 30 keyphrases (I don't have them!), in real estate niche.

So, this is so hard for me to price because I need the work but don't want to get paid chump change either. They want to see my packages.

My base package is as follows:
  • 4 on site articles ($200 -500 word articles, $.15/word, ~6 hours)
  • 50 bookmarks ($200 - 2 hours)
  • 2 guest posts/articles on legit sites ($200, -500 word articles, $.20/word, ~4 hours)
  • 5 citations/directory submissions ($100, 2 hours)
  • $700 for 63 backlinks; manual work, no spun content, keeping bounce rate in mind. (I have to contact webmasters on industry blogs/sites, develop relationships, submit guest articles, etc).
My other two packages:
$1460 for 124 backlinks (increase all of the backlinks mentioned above)

$3820 for 548 backlinks



Again, most of it has to be manual and slow link building (tedious work). The articles will be written by me, not spun crap. I write well I'm also missing 'social signals' that I have to take care of.... like generating FB or Twitter posts or clicking on their links and helping their bounce rate improve.

I also know that with increased rankings, since this is real estate, he can make this back with one deal and then some (and that's if this is some rinky dink town and I'm pretty sure it's not).

So I know everyone has different rates. This is only unique because the guy wants manual shit done and it's keyphrase intensive. Yet if he wants slow link building, then i can only generate so many backlinks a month and use only so many keyphrases (if that makes sense).

Anyways, if someone deals with Real estate niche, let me know. Also, this agency may be able to pass more clients to me.

I'm afraid I'll quote too cheap or too high. They might be able to pass on more clients to me (outsource, ha!) I'm guessing they need someone reliable and someone who can get it done.:confused:
#charge #clients #estate #give #markets or niches #opinion #real #seo
  • Profile picture of the author DABK
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  • Profile picture of the author Aaron Doud
    Originally Posted by link82 View Post

    • 4 on site articles ($200 -500 word articles, $.15/word, ~6 hours)
    • 50 bookmarks ($200 - 2 hours)
    • 2 guest posts/articles on legit sites ($200, -500 word articles, $.20/word, ~4 hours)
    • 5 citations/directory submissions ($100, 2 hours)
    • $700 for 63 backlinks; manual work, no spun content, keeping bounce rate in mind. (I have to contact webmasters on industry blogs/sites, develop relationships, submit guest articles, etc)
    First why does your hourly rate vary so much? From $33 to $100. Plus no idea what it is for the backlinks.

    Second lose the alacarte like that. Have packages the include those things. You're making it more complicated for all your customers than you should be.

    Third for larger clients you need to often have a custom package. This is the reason having some rhyme and reason to your hourly rate behind the scenes is needed.

    "Ok here is what we will do for you (list items). It will cost $____"

    You base that price on what your going rate behind the scenes is per hour.

    Say it will take 50hrs a month and you use $100/hr as your going rate you would charge $5,000/month plus whatever time it will take for setup. Maybe discount to land them and make it clear your normal price would be $5,000 but you will give them 10% off for the first 12 months and $100 per referral that buys.
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    Aaron Doud - Sales & Success
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  • Profile picture of the author link82
    Aaron--good points. I was wondering that myself. Guess there's some tedious stuff that I don't care to do and some creative stuff.

    But yes, you're right. This was a great exercise in figuring out what my time's worth. In the end, I charged around $40/hour. Because I need the work. Even then, I'm not sure if they'll bite.

    But whew, what an exercise and it forced me not to clump everything 'just together' but figure out how much money i'm making and how I value my time.
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    • Profile picture of the author Aaron Doud
      Originally Posted by link82 View Post

      Aaron--good points. I was wondering that myself. Guess there's some tedious stuff that I don't care to do and some creative stuff.

      But yes, you're right. This was a great exercise in figuring out what my time's worth. In the end, I charged around $40/hour. Because I need the work. Even then, I'm not sure if they'll bite.

      But whew, what an exercise and it forced me not to clump everything 'just together' but figure out how much money i'm making and how I value my time.
      And rather they take it or not the exercise will help you grow your business. You have to view it as a business too. Even if it is just you. Always make sure you leave the margins in there to hire people as you scale up.
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      Aaron Doud - Sales & Success
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