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Google Display Network. Target CPA

by rockstart
4 replies
  • PPC/SEM
    • |
I am testing some stuff on Google Display Network. Historically I turned it off because I wasn't confident the traffic was good. However I decided to make banners to see if I can get anything worth while out of it.

My questions:


Does anyone use ONLY Google display?


I setting a target CPA good enough to get Google to find the right placements?


How long should I expect Google to take to optimize the campaign?
#cpa #display #google #network #target
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  • Profile picture of the author Nageswarrao Gajjavelli
    Hi,

    I worked on Google Display Network.

    To use Target CPA you need to you have at-least 3o conversions in last 30days duration for that campaign.

    Placements is different where you want to show your ads on that particular websites.

    You need to have at-least 2 weeks data to optimize the campaigns, the more data the better we can work on the campaigns.

    Please let me know if you have any queries.

    Thank You.
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    • Profile picture of the author rockstart
      Originally Posted by Nageswarrao Gajjavelli View Post

      Hi,

      I worked on Google Display Network.

      To use Target CPA you need to you have at-least 3o conversions in last 30days duration for that campaign.

      Placements is different where you want to show your ads on that particular websites.

      You need to have at-least 2 weeks data to optimize the campaigns, the more data the better we can work on the campaigns.

      Please let me know if you have any queries.

      Thank You.
      Thanks for the tips.
      {{ DiscussionBoard.errors[11398178].message }}
  • Profile picture of the author solarwarrior
    You need more than 30 conversions for Google to determine the right placements for target CPA.
    I always go for at least 100 conversions for greater accuracy and lower cost.
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    • Profile picture of the author rockstart
      Originally Posted by solarwarrior View Post

      You need more than 30 conversions for Google to determine the right placements for target CPA.
      I always go for at least 100 conversions for greater accuracy and lower cost.

      Great advice.

      Thank you.
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