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Search took 0.00 seconds. Search: Posts Made By: john newland
Forum: Copywriting 12th March 2013, 11:42 PM
Replies: 6
Views: 782
Posted By john newland
Re: A friendly kick in the copywriter's ass

I'm not sure if its an admonition to the lazy, or a reminder to the ambitious. I think its a reminder that the real money in copywriting is made by the folks that write while thinking of conversion,...
Forum: Copywriting 12th March 2013, 11:30 PM
Replies: 20
Views: 776
Posted By john newland
Re: The copy

I think humor works on sales letters, but you have to be careful. If anything, it should be an inside joke, that helps the reader feel like they're in a special group.
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