You make a site that people really want to share

al

You create share-worthy content and get your audience to share it

This is a big subject. If you want to begin delving into the answers, investigate what made other sites go viral, practice "competition re-engineering" and try to do the same yourself.

Tom

Isn't trying to get your site to go viral a waste time/money?

That is...what are the chances that it will ever happen for the average or even skilled marketer?

Correct me if I am wrong, but it just seems like a poor business decision.