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How to rank for local business in multiple cities?

by fabyoga
8 replies
  • SEO
    • |
Hi Guys,

I am a independent Yoga teacher based in Germany. The Yoga programs I teach are workshop based, i.e. people come for 2 days, learn a sequence and take it back home.

I want to come up with a long term strategy that will enable me to rank #1-3 on Google for Yoga in various major cities in Germany.

I am aware that a lot of SEO is about link building and I have some ideas in that direction (blog, guest blogging, etc.).

What I would like to ask input about is how would you organise a website and its content in order to rank for Yoga + City XZY in not only one city, but various cities? Because as far as I understand keyword density also plays a role to some extent.

Any input is much appreciated!

Thanks,
Fabian
#business #cities #local #multiple #rank
  • Profile picture of the author prakashmalhotra
    When you are targeting multiple cities to generate customers for your business, you need to focus on what they are searching. Try to reach on the minds of people & analyze which part of their requirement can help you to attract them towards your business easily.

    Start focusing on the keywords for the particular city which you are targeting. It will help you to spread the awareness of your business on that city swiftly. Even you can popularize your business rapidly, if you able to fulfill their requirement without charging them heavy for each product that you are selling.
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  • Profile picture of the author fabyoga
    Thanks! I probably didn't make myself clear. I specifically want to rank for "Yoga + City XYZ" in 3-4 cities in which I offer Yoga workshops. So my question is not about which keywords to rank for right now.
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  • Profile picture of the author fabyoga
    Thanks for the input!

    So basically you mean
    1. creating sub-pages for each location on the website, and
    2. collecting reviews for each location?

    And apart from that just "regular" SEO, like link building, etc.?
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  • Profile picture of the author silverb78
    SEO takes time while it grows organically so a way to get traffic in the meantime is using paid traffic. We have used www.TrafficCentral.net on several occasions and have had good results. best of luck
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  • Profile picture of the author KarenByerly
    Create sub-pages for all targeted cities. Write according to those cities. Do local listing, share on social media, create backlinks. Happy working
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  • Profile picture of the author HangTenSEO
    Hi fabyoga,

    You want to setup your site with a menu option for location

    Locations
    --> Miami Florida
    --> Austin Texas
    --> San Diego California

    URL structure would be
    Your URL.com/Locations/Miami Florida/
    Your URL.com/Locations/Austin Texas/
    Your URL.com/Locations/San Diego California/

    or something like that

    On each page you then would talk specifically about that area, using keywords and local signals.

    By local signals I am talking about linking to local businesses in the area of interest. Things like restaurants, hotels, city websites...

    You can also start a local backline campaign for each city that you are trying to rank for.

    Ultimately if you had offices in each city, you could setup a Google My Business account for each one and start a localized citation building effort.

    Here is a link that goes into much more detail
    Ranking Locally

    Check out the sections "ON Page Local Business SEO Structure" and "Local Business Page". Those give you great insight into how you will want to setup each page.
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  • Profile picture of the author Experito
    You may as well read this article - https://bippermedia.com/2016/11/21/l...google-search/ I shared it with one of my colleagues and that may be your case as well.
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