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Will Publishing Blogs Unrelated to My Domain Topic Hurt SEO?

by Gabriel Sutton
10 replies
  • SEO
    • |
Let's say I have a website that lets users compare car insurance quotes. But I publish a bunch of blogs about losing weight in addition to blogs about car insurance because blogs about losing weight get better traction on social media.

Would publishing those blogs on my site hurt my SEO for the car insurance keywords? If so, would it help if I use a different subdirectory for the weight loss blogs?

Example:
(domain.com)/insurance/best-car-insurance-alabama
(domain.com)/health/5-tips-for-losing-weight

In this example, could I publish as many weight loss blogs as I want without hurting my website's ranking for car insurance keywords?

Thanks!
#blogs #domain #hurt #publishing #seo #topic #unrelated
  • Profile picture of the author fastreplies
    Normally you would design and organize your site like you have in your example.

    As a rule because structure of more than 90% of sites don't follow specific norms,
    they formats and shapes are accepted as they are mainly because G. for example
    physically incapable to go after badly presented sites.

    So, you shouldn't worry about mess you have created but... well organized site is
    your ticked to acceptance by your site's visitors.



    fastreplies
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  • Profile picture of the author King Manu
    It shouldn't hurt your other keywords, but why would you do this?

    People that come to visit your weight loss articles won't be disappointed about the general content of your website? User experience is an important ranking factor.

    I suggest you drop this idea and stick to blog articles about cars and insurances. There are plenty of ideas to write about. You might get less traction, but you get traction that converts, which is all that matters.
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  • Profile picture of the author anexplore
    Now I am running 2 blogs about electrical engineering. My domain name is related to electrical engineering and it stops me to publish an article about mechanical engineering. Hope you got it.
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  • Profile picture of the author M Arslan
    Yes it will indirectly affect your ranking When a user land on your website your website is about insurance when he will find articles that are not related to your niche he will confuse and leave your website that lead to drop your ranking.
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  • Profile picture of the author dave_hermansen
    It would make far more sense to have two separate websites and MAYBE you can find a way to get people on one website to click over to the other completely unrelated website (via an ad, perhaps).

    I doubt any user is going to trust information about weight loss that is on a car insurance blog just as they won't trust information about car insurance on a weight loss blog.

    User metrics DO have an influence on rankings so, indirectly, you are hurting your SEO if people are leaving your site because they are not getting the experience they desire.
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  • Profile picture of the author amit drabu
    If you write an article other than your niche, you would end up messing with the bounce rate as your target audience would be looking for a relevant information and they will find that you have written an article which is not relevant. Stick to writing articles directed to your niche topic and you can be perceived as an expert.
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    • Profile picture of the author dave_hermansen
      Originally Posted by amit drabu View Post

      If you write an article other than your niche, you would end up messing with the bounce rate as your target audience would be looking for a relevant information and they will find that you have written an article which is not relevant. Stick to writing articles directed to your niche topic and you can be perceived as an expert.
      True, but bounce rates have nothing to do with SEO.
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  • Profile picture of the author buzzinteractive
    Well if you're going for a general site it won't hurt your site overall. you can create categories to differentiate your content.
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  • Profile picture of the author Rob Hunsons
    Many factors really affect your domain rating.
    Foremost it chould In page optimization.
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  • Profile picture of the author squadron
    No. I have to write at least 10 characters but the answer is still no.
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