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Does a B2C website need an external link strategy?

by jianbin guo
3 replies
  • SEO
    • |
I've been thinking about an issue recently and would like to hear everyone's opinions and experiences on it. This question involves the necessity of external links for C-side websites in terms of search engine optimization (SEO) and search engine marketing (SEM).

It's no secret that external links play a vital role in determining a website's authority and relevance in the eyes of search engines. They represent an endorsement of content by other sites, indicating its quality and value. However, in C-side websites for individual consumers, there seems to be some controversy about the importance of external links. Can anyone help me answer this question now?
#b2c #external #link #strategy #website
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  • Profile picture of the author dave_hermansen
    Any website of any kind whatsoever will do better in search engines with relevant, real backlinks. It doesn't matter if it is BTB, BTC, CTC, a general blog, an education site ... whatever.

    I'm not sure where you are getting your information that they are not important for BTC websites. It's simply untrue. Are backlinks as strong as they use to be in website rankings? That's an entirely different matter. Google seems to be relying on user signals much more heavily than in the past, which means backlinks may not be quite as powerful as they were in the past, but they still matter.

    Bottom Line: All things being equal - site age, content, on-page optimization, site speed, user signals, etc., the site with better backlinks will outrank another site that is otherwise the same.
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  • Profile picture of the author Niveditha
    Irrespective of website whether it may be article,eCommerce site external links must be established.External links from other sites helps google to understand that your website is more valuable with relevant information.
    Establish back links helps you to drive -
    1.Improves credibility of your site.
    2.Increase domain Authority
    3.Gain Organic Search Results.
    4.Increase referral Traffic.
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  • Profile picture of the author emmajones25
    External links are indeed significant as they contribute to a website's authority and relevance in the eyes of search engines. They act as endorsements, signaling quality and value.
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