Black Hat VS White Hat

3 replies
  • SEO
  • |
Many new tools are coming out in the realm of SEO.

Different kinds of manual, semi-automatic, and automatic link builders.

Some examples are Bookmarking Demon, SENuke, TrafficBug, SocialMarker, AutoSocialPoster, and many others.

Now I want to ask you all. Where do you think these applications step over the line and become black hat?

Let's take a look at the hurdles the applications have to jump.
  • Automation
  • Discretion
  • Speed
  • Captcha Breaking

To automate, many applications may outsource under-the-hood or use some kind of web-browser scripting. Nothing too controversial here other than the Terms of Service of various sites explicitly disallowing automation.

For discretion, many applications will create mass email accounts to create mass accounts on these services so that individual accounts are under the radar. They also use proxies and anonymizers. At what point does this become black hat?

For speed, mainly technological improvements exist here. Some distribute part of the work to foreign countries, others rely on web-browser automation.

Captcha Breaking. This is where things really start to get fuzzy. In order to truly accomplish speed and full automation captchas need to find quick solutions. Many outsource this task to foreign countries VERY cheaply. Captcha breaking may also violate the DMCA and outsourcing captchas is also in court. Without this, these application never reach full potential and thus are never fully automatic. This limits the amount of noise that a user can create on the web as well as junk accounts on various services. But with full captcha automation, the possibilities are endless.

So the question is, at which point does software like this become black-hat?
Which combination of techniques, if any, make a software black-hat?
What commonly used submission services should be considered black-hat?
#black #hat #white
  • Profile picture of the author jazbo
    They cross the line simply by existing I would say.

    As I challenged in a thread the other day, would you be happy to email Matt Cutts and googles webspam team and say "I am using X program"?" The answer is of course no, and therefore its BlueFart.
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    • Profile picture of the author WareTime
      Originally Posted by jazbo View Post

      They cross the line simply by existing I would say.

      As I challenged in a thread the other day, would you be happy to email Matt Cutts and googles webspam team and say "I am using X program"?" The answer is of course no, and therefore its BlueFart.
      True, but the dream of many here seems to be flipping the bird to Matt and the team while sipping 100 year old wine on their yacht. It won't happen, but it keeps the shovel salesmen happy.

      I have yet to see any of the push button solutions sold to the masses work for any length of time. They all have a footprint that google finds and then pulls the bottom out from under the sites built with that platform or tool. Children, can you say BANS?

      There are two ways to make money in this business. Balls to the wall (sorry ladies) one step ahead of Google with whatever tool, knowing they will wither and die site building, or the slow and steady approach. I'm firmly in the latter camp.

      It's less hectic, I don't worry about pissing off google AND I make money.
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      • Profile picture of the author bluelambda
        In my opinion, whether it's automatic or not does not bother me.

        For me, I ask myself if the site owners actually welcome the links being placed on the site, be it an article directory, web 2.0 site, social bookmarking site, blog comment etc.

        If the method involves sneaking links in (e.g. frivolous comment spamming), I don't use it.

        Don't really want to get into a discussion of what is "black hat" and "white hat". Really no point in discussing that IMHO. We just use what we want, want is effective, and what we are comfortable with.
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