What is the Best Adsense Color Code

by mrmut
12 replies
  • SEO
  • |
I have been testing and testing and testing different color schemes for my adsense block and i have seen some difference between one and the other.

What is your best color scheme that works best.

url = black
text = gray
link = blue
#adsense #code #color
  • Profile picture of the author sainteve21
    Hi

    Use a colour scheme that matches the colour scheme of the page it is on (title, text & background) so that it doesn't stick out like a sore thumb & shout 'I Am An Ad'

    eg. If your page backround is light blue, title text is dark green & content text purple - then make your adsense colour scheme the same

    Best of luck

    Steve
    Signature
    MOBILE MARKETING TOOLS SquiddleBooks.com

    PREMIUM DOMAIN NAME FOR SALE Outsource Samurai .COM
    {{ DiscussionBoard.errors[1928882].message }}
    • Profile picture of the author gamesrebel
      There is not such thing as the best adsense color combination. It depends upon the color theme of your website. You have to try to match the color of your adsense ads to make it go well with the entire color of your website. Testing with different color combinations is the best way to find the best adsense color combination for your website.
      Signature
      {{ DiscussionBoard.errors[1928941].message }}
      • Profile picture of the author Fernando Veloso
        Originally Posted by gamesrebel View Post

        There is not such thing as the best adsense color combination. It depends upon the color theme of your website. You have to try to match the color of your adsense ads to make it go well with the entire color of your website. Testing with different color combinations is the best way to find the best adsense color combination for your website.
        What he said.

        Besides, some sites get a higher CTR with strange combinations... even those we don't use cause they're weird, non-guru, or non attractive.

        Test is the word of the game.
        Signature
        People make good money selling to the rich. But the rich got rich selling to the masses.
        {{ DiscussionBoard.errors[1928952].message }}
  • Profile picture of the author MusicisMagic
    Yes, you must test to see which works in every different situation. Different products and different niches can perform differently with different color schema.
    {{ DiscussionBoard.errors[1928965].message }}
  • Profile picture of the author Goatboy
    The best theme and location is the one that produces the greatest profit for the page that it is placed on.

    I've had a lot of people tell me that the ads should match the color scheme of the page, but when I've tried that, I've had poor results compared to using Google's default colors. My theory is that people who are willing to click on Google ads are actively looking for them when they hit my page. If the ads aren't readily apparent I lose the click. Google's colors are designed to be eye catching for a reason.

    I think ad color is coming down more to a personal choice and what is working best in that market. All you can do is test and see what you are comfortable with.
    {{ DiscussionBoard.errors[1929775].message }}
  • Profile picture of the author bradtraversy
    Yes, this thing is totally depends upon your website theme. You have to test first after applying the colors. If suitable then launched otherwise you should change the colors.
    Signature
    {{ DiscussionBoard.errors[1933296].message }}
    • Profile picture of the author paulgl
      In general, probably white background and a standout
      color of the title. BUT...what some people said is very
      true. Each site is different.

      Look at this another way. Make sure they are at or near
      the top of the page, standout in a good way, relevant,
      and you get lots of traffic.

      Instead of colors, go for more traffic and more targeted
      ads. Use the the competitive ad filter, your content, etc.,
      to try and increase CTR.

      You can also target sections, but that takes a while to take
      effect.

      People can go crazy fiddling with colors, thinking one day
      they will find the magical combination.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

      {{ DiscussionBoard.errors[1933751].message }}
  • Profile picture of the author CliveG
    I'm reasonably sure that there is no best combination - you just have to test various colours for the particular site in question. I've had both good and bad results with colours that match the site and those that clash.
    {{ DiscussionBoard.errors[1933940].message }}
  • Profile picture of the author Wayfatwhitey
    Generally when you see a well designed MFA page its usually on a white background. That seems to be the easiest way to blend the absolutely horrid google adsense design options. If you are trying to drive an end-user to click then there's a lot of data available about Landing Page design. Use of Color and Button Shapes, etc. Adsense really doesn't support the use of these proven techniques however.

    If you have to use Adsense, I would go with a White Background and Orange Links. I remember reading somewhere years ago that Orange was one of the better colors for conversions. I use orange/red buttons for my Landing Pages in Prosperent and light colored backgrounds.
    Signature

    If you are still wasting your traffic on Adsense for pennies then read my review of the
    New Affiliate Network: Prosperent - The Adsense Replacement

    {{ DiscussionBoard.errors[1933942].message }}
  • Profile picture of the author nikolaaa
    Blue links always !

    Long time in past when Internet started all links were blue.
    Most of newbies know that blue text is link and they click on it more then on black or any other color.
    {{ DiscussionBoard.errors[1934190].message }}
  • Profile picture of the author johnsander1
    Yes i am agree with Wayfatwhitey.Color scheme is not more effective.Your quality score is more important.
    {{ DiscussionBoard.errors[1934261].message }}
  • Profile picture of the author JW
    Just use whatever ezinearticles is using.
    {{ DiscussionBoard.errors[2509425].message }}

Trending Topics