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Negative keywords. I understand the basic concept. Do you feel it is important? Google led me to a video but it was no longer available to watch.
#keywords #negative
  • Profile picture of the author activetrader
    Originally Posted by livemusic View Post

    Negative keywords. I understand the basic concept. Do you feel it is important? Google led me to a video but it was no longer available to watch.
    Generally, I always list 'free' and 'torrent' as negative kw's
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    • Profile picture of the author bizfox
      It's a perfect idea. Saves money and filters clicks.
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      • Profile picture of the author SDC
        if your running a PPC campaign using broad/phrase match then it's imperative that you have a solid negative keyword list as bizfox has suggested. I've personally fallen foul of not implementing negatives and kicked myself when I found out how Google had broad matched my chosen keywords.

        There's no question that broad matching is good for traffic but negatives will help ensure the traffic is targetted to your offering.

        Good Luck....
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