Few Important On-page SEO Strategies to Follow.

I was wondering if you guys are also following these (internal & external) linking strategies in your content to get ranked on SE’s easily; if not, then try them out. I am sure they would be of good help. And, this post is primarily for newbies and for those who don’t do “smart-linking.”

Now, almost everybody is aware that inserting links in the content plays a very significant role in getting ranked on the big G; it is just that a lot of people do not know how to do it. Therefore, today, I am going to share my personal experience about how to use links, both internal & external in your content to get noticed by search engines instantly. And¸ if you update your blog with fresh content every other day, then these strategies can be amazing for your site – in fact, Google bots would literally not move away from your site.

First, an Intro to LSI.
Google uses a principle called Latent Semantic Indexing (LSI). It means, Google considers words/keywords relevance while ranking your websites to a great extent. It is a process in which it compares your website on the basis of relevant and semantic words in your content with the search phrases entered, so that it can provide users with the most relevant information. Learn more about LSI in the "SEO FAQ" Thread in This Section.

So, here is what you got to do:
Before you begin to write, do a little bit of research about the semantically latent words on Google.com ---> Wonderwheel on the left. When you enter your article’s main keyword on the Wonderwheel, it will give you a bunch of highly relevant words, which you must use in your content.

For example: if your keyword ‘Apple Computers,’ then if you enter Apple in the Wonderwheel, it gives you relevant keywords like Apple iPod, Apple Jobs, Apple Keynote, Apple Store Locator, etc., So, first remember to sprinkle these keywords in your content every here and there.

Note: Some people even bold these terms in the content to grab attention instantly; however, I have never tried this, so I can’t assure if it would work or not.

Now, if you have an article on your blog with title – “Apple iPod” then nothing like it, just internally link that article to the phrase “Apple iPod.” This is one good example of internal linking.

How to Link Like Wikipedia?

Now, in order to further complement your content, then make sure you include phrases these that talk about the following in the content –

a. People

If you are writing about an eBook or a product review, then include names of people associated to that book or product. After that, if you have other products by the same person on the eBook, then link them. Simple!

b. Events

When it comes to events, all you have to do is, include references of the events related to the keyword, then get an external article/blogpost on that event and link it. Does it look rocket science? No, it is not; all it requires is some conscious efforts and research.

c. Topics

This is pretty easy, if you writing a product review or a general post, then look for topics similar to it and link them with relevant blogposts (internally and externally).

Not many of you know that even Wikipedia does similar linking; however they mainly do internal linking because they haves tons of content/topics in their database. And, it is one of the major it comes on top for almost every topic you look for, on Google.

Also, ensure that you link extremely relevant blogposts or articles to each phrase, if you direct your readers to irrelevant post, then lost both – the visitor & the ranking.

Hope this would be helpful.

Regards,
Naimath