4 replies
  • SEO
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How do you guys usually get 10/10 quality score on your keywords? The best I'm getting is 7/10. My ads are relevant - in fact - sometimes, word for word on the title of my landing page. And my title is relevant to the body of my landing page (obviously).
#ppc #question
  • Profile picture of the author dburk
    Hi bigcat1967,

    I believe that CTR is 60% of your Quality Score. You must have a very high CTR, relative to your competitors, get a 10/10 Quality Score.
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  • Profile picture of the author paulgl
    Originally Posted by bigcat1967 View Post

    How do you guys usually get 10/10 quality score on your keywords? The best I'm getting is 7/10. My ads are relevant - in fact - sometimes, word for word on the title of my landing page. And my title is relevant to the body of my landing page (obviously).
    But are your ads relevant for searches they are showing up on?

    Just to expand on dburk...
    You need to concentrate on the CTR. That is king. You can do that
    by trial and error. What ads get the most clicks? Then fine
    tune it. especially negative keywords if they pertain to you. You have
    to be shown on laser targeted searches that are laser targeted for
    your site. You don't want your ads showing up on even round about
    topics.

    In fact, the more your CTR goes up, the more google likes you.
    The more google likes you, the more your adwords will rock.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author bigcat1967
    Thanks Paul. Got the picture. Experiment with the ads.
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