Danny Sullivan Confirms SEO Value in Twitter and Facebook, According to Google/Bing
- SEO |
We know that many of the links from these sources carry the NoFollow tag, but how could the search engines ignore this much social proof as to the value of a particular website?
They couldn't... Or could they?
It would seem silly to me if they did ignore the social proof attached to a website from the social media websites, but until today, I only suspected that the search engine companies should give some SEO value to links on social media websites.
This article documents an interview between Danny Sullivan and spokespersons for both Bing and Google. Both verified that they try to track social proof when valuing a link to a website, regardless of whether the link is NoFollow or not:
Google + Bing Confirm that Twitter/Facebook Influence SEO | SEOmoz
A big factor that comes into measuring the social value of a link provided from a specific profile is the number of persons following a certain profile.
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