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<H2/H3> Tags - SEO Benefit & Surrounding Text

by Apollo-Articles
9 replies
  • SEO
    • |
Hi Everyone,

Is there any SEO difference in having:

<h2>My keyword</h2>

And

<h2>My keyword - Chapter One</h2>

Many thanks

Sam
#&lth2 or h3&gt #<h2 or h3> #benefit #seo #surrounding #tags #text
  • Profile picture of the author robin john
    yup, according to me their is much difference between My keyword and My keyword - Chapter One, it depends what keyword you are targeting if you are targeting first one then My keyword is more beneficial than second one
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  • Profile picture of the author Google.me
    well for me it would be convenient and an indicator where to start reading - so I guess it would also be good for bots to read and understand your content.
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  • Profile picture of the author mandark
    Hi Everyone,

    Is there any SEO difference in having:

    <h2>My keyword</h2>

    And

    <h2>My keyword - Chapter One</h2>

    Many thanks

    Sam
    In my experience, things like this make very little difference. It is okay to have other words (like "chapter one") in there - if they detract from the SEO advantages, it's by very very little.. and who knows, maybe the Google algo will give you bonus points because it looks like real content instead of keyword stuffing
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    • Profile picture of the author Google.me
      Originally Posted by mandark View Post

      In my experience, things like this make very little difference. It is okay to have other words (like "chapter one") in there - if they detract from the SEO advantages, it's by very very little.. and who knows, maybe the Google algo will give you bonus points because it looks like real content instead of keyword stuffing
      I agree depends on there barrels
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  • Profile picture of the author OKFarmgirl
    I'm not sure why you couldn't do:

    <H2>Keyword Phrase</H2>
    Chapter One

    It would maintain read-ability while keeping your headers keyword-specific. I generally do an H2 that reuses the keywords in my H1 with a different twist. For the keyword phrase "make a million dollars in one year", i.e. H1="How to Make a Million Dollars in one Year" and "You Too Can Make a Million Dollars in One Year" as my H2. Then, my H3s would be things like

    How Long Will it Take to Make 1 million dollars?

    What Can I do to Make a Million Dollars

    Proven Steps to Making one Million Dollars

    each with pertinent paragraphs also restating the phrase. I am careful not to turn my writing into crap by keyword stuffing, but it is possible to naturally intersperse the words. Anyway, my 2-cents.
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  • Profile picture of the author zoobie
    Well don't worry too much with this fine details. Search engine usually takes overall on page factors 20%-30% into account when calculates its search ranking. So the best method is to get lots of quality backlinks!
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  • Profile picture of the author Jonas B
    <H2>Keyword Phrase</H2>
    <h3>Chapter One</ h3>
    <h3>Chapter Two</ h3>
    ...

    i think that is even better
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    • Profile picture of the author paulgl
      I was just about to start a thread on something similar and I might still.

      Here's the thing. I stumbled upon this just recently. A webmaster has to watch
      what words on a page are emphasized using <strong>, <b>, <h1>...etc.
      That's what search engines are most likely picking up on.

      So, when doing <h2>keyword phrase chapter one</h2>, you are inadvertently
      emphasizing the words chapter one. How search engines react might be
      not what was intended. Works the same for <b>. If you have a certain
      sentence bolded for emphasis to the reader, but not anything keyword
      related, it can emphasize unintended words.

      I just tweaked all my heading tags, bold, and strong words. I realized
      my adsense ads were targeting those. It's worked wonders.

      Remember there is no magic for <h1> over <h2> if you only have
      room for an <h2>. That would be emphasized. The <h1>, if
      you had it, would be emphasized over the <h2>, but still the <h2>
      does get emphasized.

      I would put
      <h2>keyword phrase</h2>
      Chapter one
      (No emphasis on chapter one, plain text.)

      Watch what you bold in your side menu headings as well. The
      words you bold will be emphasized. This could have unintended
      consequences and muddle your targeted keyword(s).

      Paul
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  • Profile picture of the author Apollo-Articles
    Many thanks guys, I will follow your advice
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