STUPID mistake with Facebook cost me $100
- SEO |
Hi all,
Last Saturday evening I started a FB campaign following the guidelines from a recent WSO. The recommendation was to start the campaign with a 1000/day budget to get the ads approved fast. So I did that....AND FELL ASLEEP!!! I nearly choked when I checked in the morning and saw a $100 already spent..and that was a lucky thing I guess, it could have been more!
The odd thing was one keyword had over 200,000 impressions whereas the other ones seemed to be lingering at far less. Well, as it turned out I did not double check the ads to see if the 'interest' (keyword) I put in actually was captured, which it wasn't. So that particular ad with that keyword went out to about 2,000,000 people!
Like I said, it could have been worse. As I see it I'm down $100 but learned a valuable lesson for advertising with FB:rolleyes:
1. Stay awake
2. Double check every single ad
Oh, and no conversions either
Anyways, keep smiling
and have a great week,
Last Saturday evening I started a FB campaign following the guidelines from a recent WSO. The recommendation was to start the campaign with a 1000/day budget to get the ads approved fast. So I did that....AND FELL ASLEEP!!! I nearly choked when I checked in the morning and saw a $100 already spent..and that was a lucky thing I guess, it could have been more!
The odd thing was one keyword had over 200,000 impressions whereas the other ones seemed to be lingering at far less. Well, as it turned out I did not double check the ads to see if the 'interest' (keyword) I put in actually was captured, which it wasn't. So that particular ad with that keyword went out to about 2,000,000 people!
Like I said, it could have been worse. As I see it I'm down $100 but learned a valuable lesson for advertising with FB:rolleyes:
1. Stay awake
2. Double check every single ad
Oh, and no conversions either
Anyways, keep smiling
and have a great week,
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dmtaylor247 -
Thanks
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