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CPC

by mlinch1
5 replies
  • SEO
    • |
Just setting up my first adwords ad.

Site's for amazon affiliate product link which only costs around $50, which I get 4% of.

I put up 4 articles, ranging from 800-500 words.

The max CPC adsense assigned my ad, which has a max budget of $10 a day was $2.50. Which seems wayyy to high.

I changed it to 50 cents. Is that about the right amt?
#cpc
  • Profile picture of the author Chrisbroholm
    Well, this is kinda impossible to tell without the actual keyword. If Adwords suggested $2.50 that's probably what you'd need to pay to be #1 in the ad order, if you lower it significantly you might get buried deep - particularly if the niche is competitive as the first CPC figure suggests.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by mlinch1 View Post

    Just setting up my first adwords ad.

    Site's for amazon affiliate product link which only costs around $50, which I get 4% of.

    I put up 4 articles, ranging from 800-500 words.

    The max CPC adsense assigned my ad, which has a max budget of $10 a day was $2.50. Which seems wayyy to high.

    I changed it to 50 cents. Is that about the right amt?
    I wouldn't do that (Amazon affiliate on Adwords), I'll be surprised If Google doesn't shut your Adwords account down.

    If you really need to use Adwords, send the traffic to a landing page that promotes a free newsletter or something similar, then pitch the sale on the backend (email list).
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  • Profile picture of the author TheJBrown
    Stop! You're throwing money away!

    Your cost per click is $2.50, and a conversion is 4% of $50.00, which is $2.00

    So again,

    - $2.50 per click
    - $2.00 per conversion

    Even IF every single one of your clicks converted, you'd STILL be losing money.

    Even at a cost per click of $0.50, you'd need a 25% conversion rate JUST to break EVEN.

    I don't think this one is going to work out my friend...
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    • Profile picture of the author dburk
      Hi mlinch1,

      Simply put 4% is not enough of a margin to do any real marketing. That kind of margin would only work on extremely high volume commodities, something that gives you regular repeat orders from a single customer on a constant basis. Amazon is only going to pay you a commission on the first order so there is no chance of making money on such an offer. Move on to something else.
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      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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  • Profile picture of the author msu
    As Don and TheJBrown said the economics of this just aren't in your favor.
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