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Manage Adwords for Client - Beginner Question

by BeckM2
6 replies
  • SEO
    • |
Hi,
How does everyone manage your clients adwords accounts? Do you have them sign up on their own and use their login and pwd? Or do you just signup for them? Do you need to have their global google account pwd to manage it for them (as that's info I'd rather not have to have)?

Thanks
#adwords #beginner #client #manage #question
  • Profile picture of the author jamesviago
    you can grant other people access to an adwords account. so either create an account for them in their name with their email address (or get them to do it), then authorise yourself as an account admin. you get your own login and password.

    possible issue: i don't think one email address can have access to multiple google accounts (i've never tried) - i have multiple unique email addresses, so that i can cancel one without impacting the others. you may have to do similar.
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  • Profile picture of the author GeorgR.
    google provides something called "my client center"
    https://adwords.google.com/support/b...l=en&topic=101

    is this what you need?

    Google Help › AdWords Help › Managing Multiple Accounts › My Client Center (MCC) › Basics › What is My Client Center?
    What is My Client Center?


    My Client Center (MCC) is a powerful tool for handling multiple AdWords accounts. MCC is ideal for large advertisers with more than one account and for third-party agencies, such as search engine marketers (SEMs), search engine optimizers (SEOs), and automated bid managers (ABMs). You can think of MCC as an 'umbrella' account with multiple AdWords accounts (a.k.a. 'managed accounts') linked to it.
    MCC-users can:
    • Easily view multiple managed accounts, including other MCC accounts, via the My Client Center view.
    • See relevant information for all managed accounts in one place.
    • Run reports across multiple managed accounts at once or download the My Client Center view into a .csv file.
    • Use a single login to access all managed accounts.
    • Create and link AdWords accounts from within your MCC account.
    Owners of individual managed accounts can, as always, sign in to their AdWords accounts and maintain access to their login information.


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    • Profile picture of the author BeckM2
      Do you create the client accounts from within MCC or do you let the client create them on their own?
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      Short Hills Design, LLC
      Internet Marketing for Dentists and Physicians
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  • Profile picture of the author spires
    If my client already has an Adwords account, I just use that.
    Else, I create an account for them.

    I then join all of my client account together using the 'my client center'

    As long as you have access to the account is does not matter weather
    you, or the client creates the account.

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  • Profile picture of the author BeckM2
    If you do create the account, how do you handle the TOS and the billing. Clearly it's the client's account, but in theory, shouldn't they be agreeing to the TOS, not have me "agree" to the TOS for them?

    Also, if you create the account with the MCC, can they still access it as they would if they have created the account (e.g. to do billing)?

    Thank so much for your continued help -- the adwords documentation in thin in this area.
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    Short Hills Design, LLC
    Internet Marketing for Dentists and Physicians
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  • Profile picture of the author gcrocker
    Create the account associated with the CLIENT'S email address, set up Analytics on their email address as well, then grant your MCC login access to both.

    That way the client owns their own data, so if they move to another provider they won't lose their Analytics info. (I've been on the "receiving end" of this many times, and losing access to data "owned" by a lame predecessor sucks!)

    -glenn
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