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Adsense adds new fonts

by writeaway
6 replies
  • SEO
    • |
Do you think the new fonts added by Google Adsense can help you make more money with adsense? The fonts are listed and screen capped at Google AdSense Now With 8 Font Styles
#adds #adsense #fonts
  • Profile picture of the author paulgl
    Those are some lame-ass fonts. I don't see why google does
    not come up with some really great ones. Like
    harry potter, disney, or something that grabs.

    They should open up their whole collection.
    Google Fonts

    Now that would be something.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author yukon
    Banned
    Google has a bazillion $$ & I'm sure they've tested different fonts CTR over the years for the Adwords ads displayed on Google SERPs (PPC).

    The font Google is running on Adwords/PPC in the SERPs is arial & sans-serif as a backup font. IMO If your going to pick a font, pick one of those two fonts.

    CSS from Google SERPs Adwords ads:
    font-family: arial,sans-serif;
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  • Profile picture of the author WareTime
    Dammit, no wingdings.
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  • Profile picture of the author RyanLB
    Interesting that they are opening this up now. Might make it easier to either get them to blend in or stand out now, depending on your angle.
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    I'm a Freelance Copywriter that helps Agencies, Startups and Businesses Educate Their Audience and Grow Sales
    Skype Me: r.boze
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    • Profile picture of the author writeaway
      Originally Posted by RyanLB View Post

      Interesting that they are opening this up now. Might make it easier to either get them to blend in or stand out now, depending on your angle.
      Is your CTR better with CONTRASTING fonts? Anyone ever split test fonts with Adsense?
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      • Profile picture of the author HeatMap
        Right now while these fonts a fresh on adsense ads they might help CTR by overcoming 'arial and verdana' induced ad blindness.

        Also might help with 'visitor stick-around-ability' too as they look a bit classier in my opinion than the older fonts (well as classy as a text ad can get anyway).

        I've just updated the fonts in my HeatMap AdAptive Pro theme to reflect this Google adsense change, so peeps can experiment with this for themselves.
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