What is the Google Analytics Queries Report and Why Should I Care?
- SEO |
A lawyer friend was showing me this report inside GA, the Queries area that's tied to the Google Webmaster account. I'm not sure I know how to interpret it though. Here are some examples of what it's showing:
phrase: employee theft
impressions over the past month: 5
clicks over the past month: 5
average position 1.0
click through rate: 100%
I mean, c'mon, I'm sure this website is not in the #1 position on google for the phrase "employee theft." And, even if it was, certainly they would get more than 5 clicks.
here are a couple of others...
phrase: clear criminal background check
impressions: 5
clicks: 0
average position: 1.2
ctr: 0%
phrase: illegal seizure of property
impressions: 5
clicks: 0
average position: 1.2
ctr: 0%
phrase: dmv
impressions: 30
clicks: 5
average position: 4.5
ctr: 16.67%
That one I can almost believe.
Any insights?
phrase: employee theft
impressions over the past month: 5
clicks over the past month: 5
average position 1.0
click through rate: 100%
I mean, c'mon, I'm sure this website is not in the #1 position on google for the phrase "employee theft." And, even if it was, certainly they would get more than 5 clicks.
here are a couple of others...
phrase: clear criminal background check
impressions: 5
clicks: 0
average position: 1.2
ctr: 0%
phrase: illegal seizure of property
impressions: 5
clicks: 0
average position: 1.2
ctr: 0%
phrase: dmv
impressions: 30
clicks: 5
average position: 4.5
ctr: 16.67%
That one I can almost believe.
Any insights?
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