How does Google decide ...
- SEO |
How does Google decide what AdWords ads to show with organic search results when no one has bid on the keyword phrase that was searched? For example, if no one bids on "how to paint widgets" on AdWords, how does G decide what ads to show when someone does search for "how to paint widgets"?
Also, if only one person bids on AdWords for "how to paint widgets", does G show only that one ad or does G grab other ads from similar keyword phrases and show them also? If this is the case, which ad would show first, the ad for the keyword phrase that was bid on and searched for or one of the ads from another related keyword phrase?
Thanks!
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