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wordpress / shopping cart / adwords conversion tracking

by PPCbuilders
2 replies
  • SEO
    • |
I have a client who has a Wordpress site, connected to a Shopify e-commerce store and unfortunately he has a big hole in his cross domain tracking between the two platforms as far as Google analytics and AdWords conversions tracking is converned. It does not work

We've used Google provided consultants that you can get by calling the helpline & we pestered shopify numerous times - nothing. We simply don't know where the sales are coming from in AdWords.

I've had conversations in the past with other shopping cart providers and they, like shopify become fuzzy on the cross domain piece and the maintenance of that chain as far as attributing sales back into GA and AW with integrity. Shopping cart providers are much more assured about tracking, if we were to port the entire sire to their platform - obviously.

My client has some site peculiarities that make him rigidly bias to wordpress for the main part of his site, 7 the online marketing end of things.

So, I am here to solicit some advice as to other's experiences with this problem (which I assume cannot be unique) and what have you done to solve it.
#adwords #cart #conversion #shopping #tracking #wordpress
  • Profile picture of the author HKSEO Extropy
    Have you checked Kissmetrics? They seem to work all sorts of magic with their conversion tracking. Unfortunately I don't have any cross domain experience to help there)
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  • Profile picture of the author wbakhos
    This is actually quite straight forward but there are some things to ask.. are you using universal analytics or classic.. and are you using tag manager.

    The first thing I would do would be filter out the referrer of Shopify so when the user comes back into the site, Analytics does not restart the session if its from that referrer. This can be done in the Admin section (Property -> Tracking Info -> Referral exclusion list) by finding Shopify's referrer name and putting it in there.

    Are you actually going from domain to domain to do cross domain tracking? So does it go from example.com -> checkout.example.com -> example.com/thankyou? If it doesn't then you may just need to exclude the referrer only and you should be good to go.. but if you could provide more detail then that would be helpful.

    Thanks
    Will (JimmyData)
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    Jimmy Data... Turning hours of client Adwords reporting into seconds. Save time, money and wow your clients. Brilliant
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