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Adwords - Does anyone have this same issue?

by shockwave
6 replies
  • SEO
    • |
Admittedly, I know very little about PPC, but I would like to take a whack at Adwords. However, I keep finding that the exact match keyword phrases I want to use don't trigger my ads. It's almost as if Big G doesn't like it if you try to get too picky and only go for very specific phrases.

Yes, I know Adwords has a whole section about what to do if your ad isn't triggering but that has just led me around in circles.

My real question is for those of you who are well-versed with Adwords: Are there some keyword phrases that simply won't show no matter how big of a bid you put on them?

Does anyone agree with that theory or am I just crazy?
#adwords #issue
  • Profile picture of the author dburk
    Hi Shockwave,

    AdWords is a competitive auction, if you have everything setup correctly, and bid high enough you will get ad impressions if there are searches happening in your geo-targeted locations.

    There are a number of reasons that you might not be seeing ad clicks, or perhaps not even any ad impressions.

    Ad Approvals Check to make sure that your ads are approved.
    Low Volume Keywords There are keywords that get little to no traffic on any given day, so you may have to wait a while to get any ad impressions. This is especially true if your campaigns are targeting a relatively small geographical region.
    Low Bids Check the "Est.first page bid" column under the Keywords tab of you account to see if any of you bids are too low to trigger ads on the first page of search results. If so try using the keyword bulk edit tool to raise all of your bids to estimated first page bids, or even better to top of page bids.
    Quality Scores Check your keyword quality scores, if they are low you will need to bid very high before getting any impressions, if you have poor quality scores you may not see any impressions at all, no matter how high you bid.
    Negative Match Keywords Check your keywords to see if a https://support.google.com/adwords/answer/2453972 is preventing your keyword from triggering ads.
    Daily Budget If you have a low daily budget set it can prevent your ads from displaying, make sure that your daily budget is at least 10 times higher than your highest maximum CPC bid.
    Website Dispproved/Account Suspended Check your email account for any messages from AdWords regarding disapproved ads, landing pages, or account suspensions.
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    • Profile picture of the author shockwave
      Originally Posted by dburk View Post

      Hi Shockwave,

      AdWords is a competitive auction, if you have everything setup correctly, and bid high enough you will get ad impressions if there are searches happening in your geo-targeted locations.

      There are a number of reasons that you might not be seeing ad clicks, or perhaps not even any ad impressions.

      Ad Approvals Check to make sure that your ads are approved.
      Low Volume Keywords There are keywords that get little to no traffic on any given day, so you may have to wait a while to get any ad impressions. This is especially true if your campaigns are targeting a relatively small geographical region.
      Low Bids Check the "Est.first page bid" column under the Keywords tab of you account to see if any of you bids are too low to trigger ads on the first page of search results. If so try using the keyword bulk edit tool to raise all of your bids to estimated first page bids, or even better to top of page bids.
      Quality Scores Check your keyword quality scores, if they are low you will need to bid very high before getting any impressions, if you have poor quality scores you may not see any impressions at all, no matter how high you bid.
      Negative Match Keywords Check your keywords to see if a https://support.google.com/adwords/answer/2453972 is preventing your keyword from triggering ads.
      Daily Budget If you have a low daily budget set it can prevent your ads from displaying, make sure that your daily budget is at least 10 times higher than your highest maximum CPC bid.
      Website Dispproved/Account Suspended Check your email account for any messages from AdWords regarding disapproved ads, landing pages, or account suspensions.
      Okay, thanks.

      My geo is the entire U.S., but I'm betting it's probably due to low volume keywords and my daily budget not being at least 10 times higher than my max CPC bid.

      I'll test it out!
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  • Profile picture of the author svetod
    If your Ads are approved and you bid high enough then your keywords should start getting impression.
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  • Profile picture of the author paulgl
    Originally Posted by shockwave View Post

    My real question is for those of you who are well-versed with Adwords: Are there some keyword phrases that simply won't show no matter how big of a bid you put on them?
    Yes, plenty. I'm not sure why nobody answered yet.

    They come in 2 varieties. Ones that google lists, and ones where the search
    volume is so low, it's not in the mix. Well, I guess that only one since it would
    now be on said list.

    There is a third possibility. You are the only bidding on an allowed keyphrase,
    but your QS is not high enough. Google does not let anyone put an ad for
    winning the auction. People with a higher QS could bid lower, and still get
    on.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author shockwave
      Originally Posted by paulgl View Post

      Yes, plenty. I'm not sure why nobody answered yet.

      They come in 2 varieties. Ones that google lists, and ones where the search
      volume is so low, it's not in the mix. Well, I guess that only one since it would
      now be on said list.

      There is a third possibility. You are the only bidding on an allowed keyphrase,
      but your QS is not high enough. Google does not let anyone put an ad for
      winning the auction. People with a higher QS could bid lower, and still get
      on.

      Paul
      These are good points too. Sounds like the most logical (in my case) is likely low volume keywords. And by low volume, I mean keywords that show 50 - 150 searches per month in KW Planner.

      Thought that approach might be some easy pickin's, but apparently not.
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      • Profile picture of the author dburk
        Originally Posted by shockwave View Post

        These are good points too. Sounds like the most logical (in my case) is likely low volume keywords. And by low volume, I mean keywords that show 50 - 150 searches per month in KW Planner.

        Thought that approach might be some easy pickin's, but apparently not.
        Hi shockwave,

        What you are targeting, "low volume keywords", are often referred to as "long tail" keywords. They are called "long tail" because there are a lot of them.

        While each individual keyword in the long tail will have little volume by themselves, if you build a large list of them, and look at the collective volume of the long tail of keywords, they often have a total volume greater than the short head (high volume) keywords.

        While it might not be as "easy pickin's" as you originally thought, it can definitely add up to some significant volume when you have a large enough list of long tail keywords.
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        * Get Results - Outsource Your PPC Management |
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