5 Things You Didn't Know About Pre-Selling
I subscribe to almost everything (for research purposes) and I usually check out what people sent out that day before I go to bed. Today, I snoticed some common suckiness ... [read more]
I subscribe to almost everything (for research purposes) and I usually check out what people sent out that day before I go to bed. Today, I snoticed some common suckiness ... [read more]
Many people tell me they feel that copywriting is hard. First they start with a bit of their life story about how their background doesn't support it. Then they give ... [read more]
Video marketing is obviously very powerful, very persuasive, and it is becoming more and more dominant and necessary for all of us every day. However a lot of the people ... [read more]
This is a frequent topic of discussion between my mastermind buddies and myself - and most of the groups I'm in are comprised of fellow "persona" marketers. In other words, ... [read more]
So since I left StomperNet last year, I've been doing essentially the same work in IM that I did there as a freelancer, namely writing launch copy and influence building ... [read more]
So I spent 2010 doing copy for 7 major launches in the IM market. Here are a few short lessons I learned that I think will be of benefit for ... [read more]
Have you ever tried to research something where because of the terminology involved, it becomes almost impossible? Well, when I try to find stuff about *creating* webinars, I tend to ... [read more]
I keep having people I don't know PM me and offer me free copies of their courses in exchange for a testimonial post in the WSO thread. Here's the thing ... [read more]
At some point in the history of internet marketing, not too long after the invention of affiliate marketing itself, I think something went fundamentally, terribly wrong... Somehow, people got the ... [read more]
A lot of people trying to get into information marketing struggle with positioning and figuring out where to get valuable information in order to turn around and sell it. Sadly, ... [read more]
I used to watch that TV show Lost. The ending was terrible. But before they aired it, I watched an interview with the creators, and one of them said that ... [read more]
I'm building a new Wordpress blog, and the method I'm following is telling me (just like every other tutorial) to set up a feedburner and swap out all my own ... [read more]
The subject line IS the topic: "If you're so smart, why aren't you rich?" Someone asked me this, and I had trouble answering it without making some uncomfortable, but very ... [read more]
It recently occurred to me that the bulk of the IM community relates to IM itself the same way that the sports fan community relates to sports. Lots of the ... [read more]
EDIT: Sorry, I'm yoinking this information down, so I can develop it into a more thorough course. Hope you got it while it was up, if not, apologies. Thanks to ... [read more]
I'm sure that almost everyone here has heard this famous Robert Collier quote from somewhere or other, as it's one of the most famous ideas in marketing: "Always enter the ... [read more]
There was a thread recently about bothersome and/or non-compliant refund requests that was seemingly killed. However, it got me thinking. I'm thinking of trying some pricing models that are basically ... [read more]
The internet is obviously the most important communication tool ever created by humankind. It connects many to many. It's available globally, and even cheaply. Not only is it cheap to ... [read more]
I see so many affiliate emails coming out now, even from big names backing big launches - all of them are using bonuses WRONG. A BONUS should be just that ... [read more]
Hell no! I wanted to start this thread as a bit of encouragement to counter the fast-approaching Holiday blues. A lot of people (friends and family both) thought I was ... [read more]