Keeping CPA low
Hi guys, I'm running a lead gen campaign for a university and the goal of the campaign is to focus on keeping cpa around 150. This is a very difficult ... [read more]
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3 {{ upvoteCount | shortNum }} Facebook ad rotation
Hi all, I'm curious to know how often you change your facebook ad videos/images? I have very limited "good" content that I don't want to waste all at once. Do ... [read more]
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1 {{ upvoteCount | shortNum }} LinkedIn Advertising
Hi guys, I'm about to start a LinkedIn advertising campaign for an EDU client and was wondering if you had any rules of thumb regarding strategy? I know that they ... [read more]
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6 {{ upvoteCount | shortNum }} What's Your Keyword Match Type Strategy?
Hi everyone, I was just curious to know, what do you do for match modifier strategy? How do you choose which keywords to start modifying, and what modifiers do you ... [read more]
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0 {{ upvoteCount | shortNum }} CPA versus CPC
Hi all, I apologize if this question has been asked before, but I'm curious to know what are the general rules of thumb for using CPA or using CPC. I ... [read more]
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8 {{ upvoteCount | shortNum }} Cutting the AdGroup fat
Hi all, So I've been recently turned on to applying the 80/20 rule to my campaigns. Essentially 20% of my campaigns produce 80% of my conversions (more or less). The ... [read more]
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7 {{ upvoteCount | shortNum }} HELP - Too many keywords
Hey guys, I'm currently running a DUI campaign and I have about 30 keywords in my adgroup. The problem is that my keywords include location so each keyword has at ... [read more]
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8 {{ upvoteCount | shortNum }} Keyword Match Type STRATEGY
Hi, So I'm currently running one campaign with 5 adgroups each with segmented keywords. My question is what is your guys match type strategy? Do you start broad and narrow ... [read more]