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Showing results 1 to 22 of 22
Search took 0.06 seconds. Search: Posts Made By: taguinod
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 12th July 2016, 10:24 AM
Replies: 4
Views: 206
Posted By taguinod
Re: Keeping CPA low

Thanks for your reply LucidWebMarketing!

I'm using +broad +match modifiers. I agree with you that using normal broad match is risky because it brings in a lot of unqualified traffic. The upside is...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 11th July 2016, 11:07 AM
Replies: 4
Views: 206
Posted By taguinod
Keeping CPA low

Hi guys,

I'm running a lead gen campaign for a university and the goal of the campaign is to focus on keeping cpa around 150. This is a very difficult thing to do competing in the education space,...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 7th July 2016, 09:40 AM
Replies: 3
Views: 123
Posted By taguinod
Re: Facebook ad rotation

@adsworkshop thanks for the tip, I'm definitely going to do that to keep my content fresh. My initial strategy was to let the ad run its course and when it starts to decline in performance, I would...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 5th July 2016, 03:54 PM
Replies: 3
Views: 123
Posted By taguinod
Tip Facebook ad rotation

Hi all,

I'm curious to know how often you change your facebook ad videos/images? I have very limited "good" content that I don't want to waste all at once.

Do you recommend running them all at...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 6th June 2016, 02:27 PM
Replies: 5
Views: 241
Posted By taguinod
Re: PPC vs SEO: Google killing off right hand side ads, what do you think?

This is a great article analyzing the effects of ridding the ads on the RHS

How advertisers should respond to fewer ads showing on Google...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 6th June 2016, 09:29 AM
Replies: 5
Views: 241
Posted By taguinod
Re: PPC vs SEO: Google killing off right hand side ads, what do you think?

Pros and Cons!

From what I've been reading and experienceing, average CPC has gone up a little, but click through rates have gone up as well. Also, this just goes to show Google tailoring the user...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 23rd May 2016, 02:41 PM
Replies: 1
Views: 289
Posted By taguinod
Lightbulb LinkedIn Advertising

Hi guys,

I'm about to start a LinkedIn advertising campaign for an EDU client and was wondering if you had any rules of thumb regarding strategy?

I know that they provide a unique type of...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 6th May 2016, 02:55 PM
Replies: 6
Views: 568
Posted By taguinod
Re: What's Your Keyword Match Type Strategy?

Thanks for the response! I'm definitely going to start playing with the broad match modifier.
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 6th May 2016, 02:53 PM
Replies: 20
Views: 2,803
Posted By taguinod
Re: Pay Per Click vs Pay Per Lead

Hi all,

From my experience PPC tends to be more reliable than PPL. Of course it is different for each scenario, but from what I've see is that PPL vendors sometimes recycle their leads and often...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 2nd May 2016, 09:55 AM
Replies: 6
Views: 568
Posted By taguinod
Re: What's Your Keyword Match Type Strategy?

Hi Mac,

Thanks for the response! I would say I'm an intermediate level PPC user and my strategy has always been starting off with broad matched keywords and then remove under performing keywords....
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 1st May 2016, 04:08 PM
Replies: 6
Views: 568
Posted By taguinod
Lightbulb What's Your Keyword Match Type Strategy?

Hi everyone,

I was just curious to know, what do you do for match modifier strategy? How do you choose which keywords to start modifying, and what modifiers do you do?

My initial thought is...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 27th April 2016, 11:19 AM
Replies: 0
Views: 334
Posted By taguinod
CPA versus CPC

Hi all,

I apologize if this question has been asked before, but I'm curious to know what are the general rules of thumb for using CPA or using CPC. I understand the basic concepts of what each do,...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 15th March 2016, 01:04 PM
Replies: 8
Views: 543
Posted By taguinod
Re: Cutting the AdGroup fat

Thanks for your response Marty.

I incorporated click assisted conversions into my KPIs like you recommended and am using them as a ranking factor for eliminating wasteful keywords. Right now my...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 10th March 2016, 05:39 PM
Replies: 8
Views: 543
Posted By taguinod
Re: Cutting the AdGroup fat

Dburk,

I appreciate the response, it was very insightful. You're spot on with our goal being to increase our market share while maintaining the same budget. I'm going to give your idea of...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 10th March 2016, 02:21 PM
Replies: 8
Views: 543
Posted By taguinod
Re: Cutting the AdGroup fat

Fasteasysuccess,

It's not that I dont think conversions are an important KPI, its that I dont think its the only KPI to consider when eliminating wasteful keywords.

My question is how do you...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 10th March 2016, 11:36 AM
Replies: 8
Views: 543
Posted By taguinod
Re: Cutting the AdGroup fat

Fasteasysuccess,

Thanks for the response. I've already broken down my keyword groups into focused adgroups. My problem is I that I have a bunch of ad groups that aren't contributing to conversions...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 9th March 2016, 03:57 PM
Replies: 8
Views: 543
Posted By taguinod
Cutting the AdGroup fat

Hi all,

So I've been recently turned on to applying the 80/20 rule to my campaigns. Essentially 20% of my campaigns produce 80% of my conversions (more or less). The problem with this is that I...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 19th February 2016, 11:20 AM
Replies: 7
Views: 691
Posted By taguinod
Re: HELP - Too many keywords

Marty,

Thanks for the great tips! When you say "Apply the 80/20 Rule to prioritize which keywords should be moved out of the existing ad group, into separate ones. In other words, start with those...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 3rd February 2016, 02:22 PM
Replies: 8
Views: 548
Posted By taguinod
Re: Keyword Match Type STRATEGY

Awesome thats good to know thanks!
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 3rd February 2016, 10:33 AM
Replies: 8
Views: 548
Posted By taguinod
Keyword Match Type STRATEGY

Hi,

So I'm currently running one campaign with 5 adgroups each with segmented keywords. My question is what is your guys match type strategy?

Do you start broad and narrow down to exact, or do...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 2nd February 2016, 05:49 PM
Replies: 7
Views: 691
Posted By taguinod
Re: HELP - Too many keywords

Dburk,

Thanks for the tips, that makes a lot of sense. I do have all of the ad extensions you mentioned but I haven't been creating ad text specified by keywords like you recommend. I think that...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 2nd February 2016, 04:58 PM
Replies: 7
Views: 691
Posted By taguinod
Post HELP - Too many keywords

Hey guys,

I'm currently running a DUI campaign and I have about 30 keywords in my adgroup. The problem is that my keywords include location so each keyword has at least 2 other synonymous keywords...
Showing results 1 to 22 of 22

 
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