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Showing results 1 to 26 of 26
Search took 0.34 seconds. Search: Posts Made By: demiller
Forum: Offline Marketing 10th November 2011, 11:16 AM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

Offlinetoast.com was one of them. That's what I specifically used to close a client recently. Some good info there on video reviews.

Also, Brenden Clerget has a couple of great wso's too. I'm...
Forum: Offline Marketing 10th November 2011, 11:14 AM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

That's awesome news! I've always found it an easy sell too. These people need help, because they're always competing with chain hotels, or Expedia and Travelocity.
Forum: Offline Marketing 17th October 2011, 10:35 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

Funny, that's about the same response I get with videos too. Actually I've closed about 2 for every 30 videos.

I would stay away from anybody that insists on performance based. This usually means...
Forum: Offline Marketing 12th October 2011, 10:31 AM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

You can target resorts via email, but I've never targeted places overseas. At least in non-english speaking countries. Any clients that I have that speak a different language have come from referrals.
Forum: Offline Marketing 12th October 2011, 10:28 AM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

You're not going to dominate the entire page 1 for your clients. There is much more competition than other local niche markets. There are two ways I've dealt with this. First, I tell them there are...
Forum: Offline Marketing 12th October 2011, 10:24 AM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

Hi Zoro,
Great idea, they are just becoming aware of mobile. I'm just starting to implement this myself.
Forum: Offline Marketing 1st October 2011, 07:08 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

There are TONS of mom and pop lodging properties just in the U.S. Don't forget about everywhere else in the world too!

As far as tools, I will say that there are VERY few Wordpress sites in this...
Forum: Offline Marketing 1st October 2011, 07:04 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

Yes, luxury apartments would also be in the same "niche". All of the same marketing techniques apply, and the monthly fees can be higher. That's kind of something I haven't really mentioned, is that...
Forum: Offline Marketing 1st October 2011, 05:40 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

You don't need much to convince them. If you're already doing well, you can point to your existing clients and their rankings, etc.. to show how good you are.

If you're just starting out, you only...
Forum: Offline Marketing 1st October 2011, 04:58 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

Nailed it! Those are exactly the keyword you should be going after.
Forum: Offline Marketing 1st October 2011, 02:33 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

Absolutely agree with you here Skorpion. Many of the owners also own other lodging properties or other local businesses which leads to more work!
Forum: Offline Marketing 1st October 2011, 02:31 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

Yes, most of these people belong to some sort of regional and national travel associations. Each of these associations usually hold some kind of event, at least once a year.

Often times during...
Forum: Offline Marketing 30th September 2011, 01:53 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

You're exactly right. Any kind of social media is wide open at this point, and chains, since they have their own teams, are usually dominating the serps.
Forum: Offline Marketing 30th September 2011, 01:51 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

For sure! In the past, postcards have worked well. I haven't tried a long form sales letter, but I don't see why that wouldn't work.
Forum: Offline Marketing 30th September 2011, 01:17 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

Nearly every marketing firm in this industry sells plans over the phone. Because the nature of this industry, you may have clients interested in your services in Fiji. It's not practical to meet...
Forum: Offline Marketing 30th September 2011, 01:08 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

If you live in a vacation destination, you've got acres of diamonds in your back yard!

I usually package everything for most clients. They like paying one fee and having everything taken care of...
Forum: Offline Marketing 30th September 2011, 12:59 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

Keep in mind that I've been doing this since 2002, before "offline marketing" became a hit. Business was built up using old fashioned advertising, trade shows, referrals etc...

Since the offline...
Forum: Offline Marketing 30th September 2011, 12:47 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

These folks don't respond well to cold calls. Never tried walk ins, as they usually buy over the phone. I have clients that I've had for years, that I've never met in person.

There are about 20...
Forum: Offline Marketing 30th September 2011, 12:40 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

Agreed! There are much better markets to go after, with much more money. You can then position yourself to be THE go to person for people in that market.
Forum: Offline Marketing 30th September 2011, 12:24 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

I charge a monthly ongoing fee for a variety of services. It's pretty much whatever they need in order to dominate the competition. Each plan is a bit different. Obviously the more I do, the more I...
Forum: Offline Marketing 30th September 2011, 12:21 PM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

There are some great inns and B&B's on the coast in New England. Some of them charge $300+ per night, which is why it's easy to lock these people into large contracts for years.

The other thing I...
Forum: Offline Marketing 30th September 2011, 10:58 AM
Replies: 128
Views: 12,109
Posted By demiller
Re: The offline niche nobody talks about!

Hi James,
What you're saying is true. This is why I stay away from chains. They are extremely hard to close (because of corporate red tape) and they usually have their own in-house marketing teams...
Forum: Offline Marketing 30th September 2011, 10:44 AM
Replies: 128
Views: 12,109
Posted By demiller
The offline niche nobody talks about!

I've worked in this niche (it's really a HUGE market) as an offline consultant for nearly 10 years now (since 2002), so I know it's a fantastic niche that is already conditioned to buy marketing...
Forum: Offline Marketing 9th September 2011, 01:35 PM
Replies: 23
Views: 1,157
Posted By demiller
Re: How DO I Issue AN Invoice?

Freshbooks gets my vote too. They're awesome.

On the other hand, you can get a invoice template from Microsoft for Word and that works too.
Forum: Offline Marketing 9th September 2011, 01:31 PM
Replies: 19
Views: 966
Posted By demiller
Re: How to deal with chiseler clients?

I agree with most everybody here. Unfortunately, the reality of signed contacts is that they only work if your client is an honest person.

There are some people out there that will try to weasel...
Forum: Internet Marketing Product Reviews & Ratings 9th September 2011, 12:20 PM
Replies: 19
Views: 10,245
Posted By demiller
Re: Your Mailing List Provider (YMLP) - a pleasant surprise

I've used YMLP for about 3 years now, and I love it. The reason I started to use them was because of the fact that you can import lists without re-confirming.

It gives me a leg-up on the...
Showing results 1 to 26 of 26

 
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