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Search: Posts Made By: kilgore
Forum: Main Internet Marketing Discussion Forum 24th February 2015, 12:01 PM
Replies: 18
Views: 574
Posted By kilgore
Re: Help me decide what to do! Please

This is a classic example of the sunk cost fallacy -- something that I think many fall prey to. In short, a sunk cost is a cost that has already been incurred and cannot be recovered -- such as the...
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