Scientific Advertising by Claude Hopkins

by ghyphena

Posted: 17 years ago 5 replies

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"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life"
- David Ogilvy

It's all on this wordpress blog: Scientific Advertising

Or, if you the illustrated version (with examples of Hopkins ads), Carl Galletti is trading them for opt-ins at Scientific Advertising

Gil-Ad

#advertising #claude #hopkins #scientific

Stephen Root 17 years ago

It's a great book and it's public domain so go ahead and make your own Galletti page
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ghyphena 17 years ago

Yeah I guess I should

Gil-Ad
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Gil-Ad Schwartz
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- JohnB23 17 years ago
  
  I think a better buy might be "My Life in Advertising" and Scientific Advertising.
  
  "My Life" is the backstory of how Claude Hopkins came to his formulas and conclusions. Gives you more context. Pretty amazing story.
  
  Thanks
  
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JakeRhodes 17 years ago

I've been looking for this in book stores and libraries for awhile. Didn't realise it was public domain so thanks for drawing my attention to it.
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Aljiro 17 years ago

This is great! I liked the Art in Advertisements part. Brilliant
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Scientific Advertising by Claude Hopkins

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