How Anker is beating Apple and Samsung at their own accessory game
Great entrepreneurship story about how Anker - a tiny startup - stole the entire consumer electronics accessories industry away from Apple and Samsung. One interesting tidbit though is how their success was founded on utilizing Amazon's sales infrastructure with the manufacturing prowess of Shenzhen China.
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| If you head over to Amazon.com right now and peruse the retailer's most popular smartphone accessories and you'll find Anker products at the top. Search for a generic accessory like "cell phone wall charger" or "Lightning cable" and you'll find the Anker brand high up in the search results, typically with a 4.5 or 5-star rating. In fact, Anker products take up the first five slots on Amazon's list of best-selling portable batteries. And alongside the ratings, you'll find thousands of customer reviews -- reviews that the company scans meticulously for ideas on how to improve their development process. |
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