I've been promoting affiliate / CPA offers for over 20 years. However, I do things differently than most.
I heavily promote PPL (pay per lead...lead generation) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher compared to offers that require a sale to be made.
I favor offers that have a make, get or save money benefit to them, as they have overall worked the best. They also tend to have the greatest mass appeal (will be of interest to a large general audience), so the potential exists to produce high volume and they are fairly easy to cross-promote on the back-end.
Some of the verticals (niches) I have done extremely well with are: education, insurance, loans, debt, credit, mortgage, assistance, discount offers, homeowner offers, etc...
The bulk of the PPL offers that I promote pay $15-$40 per lead, but I also promote offers that pay more and less. You don't want to get too caught up on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same or possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.
I have also done just as good with dating website sign-ups and pretty good with free trial + S/H offers. I also promote a very limited number of offers that are straight sales. For them, mass appeal is still the number one thing I look for and I also look for one of the following...
1) The product is new and/or novel-unique and you can't purchase it locally or even something similar. I don't waste my time with it once something similar shows up in Walmart.
2) The buyer can truly get what is being offered at a decent discount.
3) Solves a house is on fire type problem.
However, I mainly promote non-PPL offers on the backend.
Bottom line, it's far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.
I drive traffic and build responsive email lists by acquiring different forms of email data. Essentially what I'm really doing is monetizing the data using PPL offers.
Fresh / targeted 3rd party data, which is email leads of users that have shown an interest in a specific PPL niche or offer and have given permission to receive messages from third parties. You get the opt-in record of each user and it's 100% can-spam compliant.
Generate real-time Co-reg, which works by placing an ad for a specific PPL offer on a co-registration network and their publishers display it and users that view the ad can request more info about the offer. When a user requests more info, their contact info is automatically imported into your ESP (autoresponder) account / campaign and they are immediately sent details regarding the offer, along with future follow-up messages. You pay on a per lead basis.
There is also rev-share data, which is basically 3rd party data (typically fresh / targeted) that you get for $0 upfront costs and you split the revenue generated from sending it with the data provider. Those that provide rev-share are typically just aggregating the data and aren't marketers and provide it to those that know how to monetize it.
So with the above, I am getting fresh / targeted leads specifically for the offers I'm promoting. However, they are not typically as responsive as a high-quality opt-in list that you build yourself. So to compensate for this you need to work with higher volume. This is not a big deal since the cost is so much cheaper and highly scalable compared to traditional list building methods.
With your own lists, you own and control the traffic and can drive traffic to offers at will at very little cost. Which is key if you want to be successful at affiliate/CPA marketing Also, you're not at the mercy of any marketing platform that could one day make a change that adversely affects your ability to make a living / income.
When mailing, you want to skim off the top any fast-track conversions and then for long-term success, you want to always be collecting your opens / clickers, segmenting and removing unresponsive users...converting the leads from quantity to quality and into responsive lists. Which you can then also cross-promote other offers on the back-end.
So basically the real reason I heavily promote PPL offers because they provide the path of least resistance to generating conversions / $$$ and converting the data into cash-producing assets.
There's actually more to it than it sounds, but done right it can be extremely profitable. Everyone that I know that is in the business and knows what they are doing, for the most part, does 6-7 figures. While that's a huge range, much comes down to one's ability to scale and effectively build / manage the infrastructure needed to scale.
Also, as a side note. Once you have experience promoting PPL/CPA offers via email, you can go out and find companies that have opt-in and/or buyer lists that do little with them or nothing at all via email marketing and help them fully monetize their data.
These are mainly companies that call all the users and or don't know anything about promoting affiliate / CPA offers. This requires more work because you have to find the companies, wherewith the other options above it's easy to get access to data. This is what's considered 2nd party data, as you manage the companies data and monetize it for a percentage of the net profits generated.
If you would like to learn more, download my free proven blueprint below. I don't hold back any secrets and the blueprint contains zero theory, hype or BS.
You can take what you learn and implement the strategies on your own or if you want me to hold your hand and help you set everything up and teach you the business from A-Z, it can be arranged.
No matter what your skill level ... I guarantee that the blueprint will open your eyes to advanced email marketing strategies, even if you don't promote affiliate / CPA offers.
May all your emails inbox,
Roger Dayton
Founder & CEO EmailMonetize
The information provided in the blueprint is based entirely on my experience and contains zero theory, hype or BS. The figures stated above are my personal figures. Please understand my results are not typical, I'm not implying you'll duplicate them. The average person who acquires any "how to" information gets little to no results because they don't follow through and implement what they learn. I'm using these references for example purposes only. Your results will vary and depend on many factors ... including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, this probably isn't for you.
