The New Rules of Product Launch - Free e-book
I just realized I've been so busy working on my new launch software that I forgot to post The New Rules of Launch e-book on this forum, so here it is:
The New Rules of Launch
Enjoy!
Rick
--- MORE DETAILS ---
How to launch a product, company, website, book or anything else using Web 2.0 and Social Networking
The New Rules of Launch (SYNOPSIS)
How to launch a product, company or anything else via the Internet in 2010
The Internet and Web have changed the rules for how we launch anything new, including products, websites, and companies - even political campaigns - using social media like Twitter and Facebook to create purpose-built launch communities and make more sales.
The Web and the ubiquitous global communications it enables now interconnect over 1 billion people for the first time in human history.
Practitioners who learned based on the old rules have been slow to change and adopt new methods, such as social media.
I hope this e-book will enable everyone who wants to leverage social media and the Web for launch of - a company, product, service, website, political campaign, or anything else - to grasp how to leverage the immense power of the Internet and social media networking to do so.
While I certainly don't claim to have all the answers, the path and way major launches will reach the masses is clear - through social media and online networks. I think this e-book provides some food for thought that will be helpful and worthwhile.
TABLE OF CONTENTS
The New Rules of Launch. 4
How to launch a product, company or anything else via the Internet 4
The old rules of launch. 5
The New Rules of Launch. 6
Why You Need to Learn the New Rules. 7
Today, savvy marketers use online networking to reach and influence buyers directly. 7
Psychology of Social Product Launches. 7
Reaching Mainstream Buyers and Markets Faster. 11
Targeted Buyer Language vs. Generic Product Language. 14
The 3C's of Launch. 16
It's the Network, Stupid! 17
Obama Presidency Launch Campaign. 18
The Power of Grassroots Movements in Launch Campaigns. 19
Network Influence is the Launch. 21
Nobody Cares About Your Product 24
Tuning In to What Customers Want 26
Big Idea = Big Launch. 28
New Rules of Attention. 35
The Magnetic Force of Free. 38
Buzz = Word of Mouth Storytelling Gone Wild. 41
The Launch Community. 43
Launch Partnering in Powers of 10. 44
Introducing Launch 3.0. 46
Launch 3.0 Process. 49
Canvassing - Building the Launch List and Community. 53
The Launch 3.0 Sales Process. 58
The New Rules of Launch
Enjoy!
Rick
--- MORE DETAILS ---
How to launch a product, company, website, book or anything else using Web 2.0 and Social Networking
The New Rules of Launch (SYNOPSIS)
How to launch a product, company or anything else via the Internet in 2010
The Internet and Web have changed the rules for how we launch anything new, including products, websites, and companies - even political campaigns - using social media like Twitter and Facebook to create purpose-built launch communities and make more sales.
The Web and the ubiquitous global communications it enables now interconnect over 1 billion people for the first time in human history.
Practitioners who learned based on the old rules have been slow to change and adopt new methods, such as social media.
I hope this e-book will enable everyone who wants to leverage social media and the Web for launch of - a company, product, service, website, political campaign, or anything else - to grasp how to leverage the immense power of the Internet and social media networking to do so.
While I certainly don't claim to have all the answers, the path and way major launches will reach the masses is clear - through social media and online networks. I think this e-book provides some food for thought that will be helpful and worthwhile.
TABLE OF CONTENTS
The New Rules of Launch. 4
How to launch a product, company or anything else via the Internet 4
The old rules of launch. 5
The New Rules of Launch. 6
Why You Need to Learn the New Rules. 7
Today, savvy marketers use online networking to reach and influence buyers directly. 7
Psychology of Social Product Launches. 7
Reaching Mainstream Buyers and Markets Faster. 11
Targeted Buyer Language vs. Generic Product Language. 14
The 3C's of Launch. 16
It's the Network, Stupid! 17
Obama Presidency Launch Campaign. 18
The Power of Grassroots Movements in Launch Campaigns. 19
Network Influence is the Launch. 21
Nobody Cares About Your Product 24
Tuning In to What Customers Want 26
Big Idea = Big Launch. 28
New Rules of Attention. 35
The Magnetic Force of Free. 38
Buzz = Word of Mouth Storytelling Gone Wild. 41
The Launch Community. 43
Launch Partnering in Powers of 10. 44
Introducing Launch 3.0. 46
Launch 3.0 Process. 49
Canvassing - Building the Launch List and Community. 53
The Launch 3.0 Sales Process. 58
I offer Product Launch Blueprints and Product Launch Management Services. I studied under Jeff Walker's Product Launch Manager Coaching Program. I also provide online marketing for Personal Development Guru's in the Self Growth Industry. Looking forward to support you in any way I can. Namaste, James Sol Radina http://www.facebook.com/briantracydirector
e-Mail: hypnoticheadlines@gmail.com
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