Postcard Marketing

by jvalentin

Posted: 17 years ago 14 replies

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Has anybody tried to combine Postcard Marketing with the web?

If so what are your results?

jvalentin

#marketing #postcard

John Dell 17 years ago

nice question. but i believe, postcard marketing is to the direct, physical leads and which when responded are a real potential conversions for huge monetary gains.
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indigo 17 years ago

Post card marketing is very expensive. Be careful.
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- DennisFMaloney 17 years ago
  
  I done postcards and fliers, 1%to 2% return had to have a high ticket price to make any money.Good luck
  
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diger 17 years ago

Personaly, I think if I had enough money to finance a massive post card campaign (and it would have to be massive) I wouldn't need the business in the first place!!!
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seomark09 17 years ago

I am also curious about the whole post card marketing. I get about 1 - 3 of them in my mail per week from all types of companies. It must be doing some success because I keep getting them!
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rebostadav 17 years ago

yes, i think it brings good results because while browing through the web i see a lot of business giving all thumbs up to post card marketing
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- michael074 17 years ago
  
  I think that companies who do direct mail with letters and postcards are using lists they have bought and that are already targetted. That way, they get a higher return. If you just send out cards on the "shotgun" method, you will waste a lot of money.
  
  I don't know the latest figures, but direct mail used to be the most efficient way of selling in the world. That may have changed now due to the Internet.
  
  Mike
  
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Stephen Root 17 years ago

You better have some experience in direct marketing or you'll get busted
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Paul2008 17 years ago

First off, I don't think you have asked your question in enough detail. What is your target market, what are you selling them and what is your marketing objective: branding, sales leads, promotional?

Postcard marketing is expensive and you don't know that your target market is actually reading it. For example, you send a postcard to a President of a company and the secretary gets it she throws it out. I'd consider doing a telemarketing campaign to call and make your marketing pitch... that would seem like a good spend to me, but again you need to explain your situation a bit more for a thorough answer.

The short answer is no, postcard marketing is not effective unless you absolutely know your target market will get it and read it.
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Kelpsi Media 17 years ago

I have not tried it personally. But some of my friends have tried and it has paid them well.
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TheDebtEliminator 17 years ago

Postcards can be ptinted in color for $65 per 1,000

Make them up and try distributing them like business cards

I did and it worked

Give a finder's fee for new customers
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- Gator23 17 years ago
  
  Look at PostCards from a mathematical viewpoint:
  5,000 4" x 6" Postcards
  
  $ 345.00 (or, $ 69.00 /m) 2-sided, 4 color, variable info
  $ 1,400.00 Postage ($ .28 each)
  $ 1,745.00 total
  
  at a 1% response (average), you should get 50 orders.
  
  Just to cover your PostCard + mailing costs, you need to
  make (profit) $ 34.90 per sale. This does not include the
  cost of renting or buying the list/names.
  
  And, of course, you need to "add" what you want to make
  on top of that.
  
  There is a whole lot more to it than this but, the above
  gives you a quick idea.
  
  I have mailed PostCards since the early 90's. I mail to a
  targeted list 4x /year and get consistent results.
  
  Key to PostCard Marketing: Targeted list + Message
  
  Gator23
  
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  Sunshine123 17 years ago
  
  I agree postcard marketing is very expensive but your idea is interesting.
  
  Thanks
  
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  bizzboxmedia 17 years ago
  
  I am in UK and trying to find out what are the best products to be promoting and more importantly the formula that is used.
  
  We are looking to target tO small businesses with 4 to 50 employees and offer business marketing services.
  
  can anyone provide the actual formula for post card marketing... i.e the layout of the postcard... if you direct them to a recorded message or simply to your website to buy the product or service...
  
  Your help and advice would be great.
  
  Thanks
  
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