How to link Facebook Ad Formats to your objective?
Choices can sometimes overwhelm you. You may be compelled to go to a professional for help. The reality is that Facebook ads can be self-built. So, if you are DIY person, read through this comprehensive guide and save some agency fees. Like all other marketing strategies, a Facebook Ad selection must be governed by your objectives. Once you are sure of what you want to achieve, you can narrow down on the correct ad format. Let's take a look:
1. Website Traffic or Conversion: You want to create noise in the digital landscape but you don't want your audience to digress. You can pull them all to one destination - your website. You need Facebook domain ads. If you have a Facebook page, add your website URL there. Facebook will map your fans and show customised social messages like "Amy likeswww.yourwebsite.com" to Amy's friends. You need a 25 characters title, 90 characters text, one domain link and an image of 100 X 72 px.
If you own an e-commerce platform, the newest Carousel format allows you to add 3-5 images and links of specific website pages within a single ad unit. So you get to showcase your catalogue in one quick snapshot view.
2. App Install or Engagement: If you own an App on Facebook, your biggest objective will be to get more users for the App. An App ad by default goes straight to your app on being clicked. It's a small right hand side ad with scope to add 25 characters title, 90 characters text and an image of 100 X 72 px. If you own a mobile app, you can go for mobile app ad which has an 'install now' call to action button and that takes users straight to the Google Play or Apple App Store. Make sure you link your mobile app with your Facebook account. You can then track installation data. Mobile app ads appear only on mobile newsfeed. You are allowed app name, 90 characters text, 1200 X 627 px picture, star ratings and social context messages.
3. Event Participation: If you are using Facebook to promote an event, use an event ad because the call to action looks something like this - Join now. 188 people are going. So you get direct registrations. You don't have to create the ad; all details are taken from the event. You can display it on right hand side, in desktop newsfeed and in mobile newsfeed. The ad specs are different for each one.
4. Facebook Community: If you want to build your fan base on Facebook, you run page like ads whose call to action looks like this - Like now 700 people like this page. Here again you get the option for news feed as well as right hand side ad.
5. Facebook Page Engagement: If you want to promote a particular post from your page, you run page post ads. It can appear on the right side or in the news feed. It allows you lot of flexibility. You can show an image, a video or a redeemable offer in the post. Users will get to see the video or claim the offer directly from the post. If the post has your website address, the users will go straight there. It is a powerful ad format for driving specific actions via your Facebook page.
1. Website Traffic or Conversion: You want to create noise in the digital landscape but you don't want your audience to digress. You can pull them all to one destination - your website. You need Facebook domain ads. If you have a Facebook page, add your website URL there. Facebook will map your fans and show customised social messages like "Amy likeswww.yourwebsite.com" to Amy's friends. You need a 25 characters title, 90 characters text, one domain link and an image of 100 X 72 px.
If you own an e-commerce platform, the newest Carousel format allows you to add 3-5 images and links of specific website pages within a single ad unit. So you get to showcase your catalogue in one quick snapshot view.
2. App Install or Engagement: If you own an App on Facebook, your biggest objective will be to get more users for the App. An App ad by default goes straight to your app on being clicked. It's a small right hand side ad with scope to add 25 characters title, 90 characters text and an image of 100 X 72 px. If you own a mobile app, you can go for mobile app ad which has an 'install now' call to action button and that takes users straight to the Google Play or Apple App Store. Make sure you link your mobile app with your Facebook account. You can then track installation data. Mobile app ads appear only on mobile newsfeed. You are allowed app name, 90 characters text, 1200 X 627 px picture, star ratings and social context messages.
3. Event Participation: If you are using Facebook to promote an event, use an event ad because the call to action looks something like this - Join now. 188 people are going. So you get direct registrations. You don't have to create the ad; all details are taken from the event. You can display it on right hand side, in desktop newsfeed and in mobile newsfeed. The ad specs are different for each one.
4. Facebook Community: If you want to build your fan base on Facebook, you run page like ads whose call to action looks like this - Like now 700 people like this page. Here again you get the option for news feed as well as right hand side ad.
5. Facebook Page Engagement: If you want to promote a particular post from your page, you run page post ads. It can appear on the right side or in the news feed. It allows you lot of flexibility. You can show an image, a video or a redeemable offer in the post. Users will get to see the video or claim the offer directly from the post. If the post has your website address, the users will go straight there. It is a powerful ad format for driving specific actions via your Facebook page.