I'm doing an investigation on how my high school could market itself using social media.
My school is a small private international school in Sweden.
Do you guys have any suggestions on how a school could take advantage of social media to build its brand?
some ideas I've come up with are: spreading hashtags, doing giveaways, putting out daily content on snapchat to show the daily life in our school, creating subreddits for parents/students/teachers, putting pics of cool events on Instagram.
So, what are your suggestions?