Instagram: To have or not to have. That is the question.

27 replies
Salud Warriors,

A quick question based on finding rather conflicting information when researching.
I have a client who's about to set up his first social media channels. He's a lawyer so obviously, the chief focus will be channeled onto LinkedIn and Twitter (plus Facebook). I was, however, wondering if it was not perhaps a good idea to set up an account on Instagram as well while keeping the activity at the minimum (1-2 posts per month). Now, the purpose of that is obviously not to build a following but rather to add another SEO element.

Not sure on the effectiveness of that approach though. Any practical insights though?

Not sure if I am making myself clear here.

Thanks up front.
#instagram #question
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  • Profile picture of the author Jeffery
    IMO this report is essential to all internet marketers and it will answer all of your questions:
    2018 Social Media Marketing Industry Report
    https://www.socialmediaexaminer.com/...y-report-2018/
    note: not an affiliate link


    The report covers a lot of information and will help any internet marketer decide which platform or platforms are applicable to your business.


    Hope it helps.
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  • Profile picture of the author KIORTY
    I think that people use Instagram much more that those sites where they have to read )) Instagram accounts may be profitable when used for marketing
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  • Profile picture of the author msulcs
    Instagram for a Lawyer? Business wise it won't do you any good. It's a time waste.
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  • Profile picture of the author waitingforday
    I saw some lawyer accounts in Instagram, not really successful ones
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  • Profile picture of the author simran shaikh
    It is best platform for marketing.
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  • Profile picture of the author dave_hermansen
    I suppose it depends on the exact practice of law your client is engaged in. Things that could be conveyed visually might work but you'd have to really put on your creative thinking cap.

    My initial gut reaction is that it would not be effective, though.
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  • Profile picture of the author Jeffery
    Only 1% of 5,726 active social media advertising participants utilize Instagram according to the 2018 Social Media Marketing Industry Report - Industry: Law Firm/Legal Services. Note: Not an affiliate link.

    It makes sense because Instagram is primarily a mobile app. Primarily a visual platform that's based entirely on photo and video posts used to promote services and products.

    There is Instagram for Business and works with Instagram Live a feature on Instagram Stories that allows users to stream video to followers and engage with them in real time and that vanish after 24 hours.

    Instagram for lawyers is not effective for those reasons. Now if a law firm is involved in sponsoring a charity event, for example, it would be fine since the event is short lived, yet Facebook would reach more people.
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  • Profile picture of the author kgibest2
    For a law firm, I think you can use Instagram for branding.

    How?

    The most important thing is for you to come up with relevant content that users may be interested in. Think about it, what are you going to be posting on your other social media platforms that you cant repurpose it to post on Instagram?

    It would be really helpful if you can come up with ideas of what to post. My advice would be posting short clips of legal advice in your area of specialisation and directing them to the link in your bio for more info. Before you know it you will become the go-to page for certain legal advice.

    Remember, in order for you to win a customer, you must first give something of quality to gain their trust.

    Finally, if you think of posting once or twice a month then forget about it entirely because Instagram is all about engagement and regular posting else your account will be a dead sea.

    I hope this helps.
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    • Profile picture of the author Jeffery
      Originally Posted by kgibest2 View Post

      For a law firm, I think you can use Instagram for branding.

      How?

      The most important thing is for you to come up with relevant content that users may be interested in. Think about it, what are you going to be posting on your other social media platforms that you cant repurpose it to post on Instagram?

      It would be really helpful if you can come up with ideas of what to post. My advice would be posting short clips of legal advice in your area of specialisation and directing them to the link in your bio for more info. Before you know it you will become the go-to page for certain legal advice.

      Remember, in order for you to win a customer, you must first give something of quality to gain their trust.

      Finally, if you think of posting once or twice a month then forget about it entirely because Instagram is all about engagement and regular posting else your account will be a dead sea.

      I hope this helps.

      The video post vanishes after 24 hours. That is why engagement is short lived if at all. That is why less than 1% use Instagram.
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  • Profile picture of the author JerryNoTom
    I don't think Instagram will have any significance for SEO. Also, Instagram is probably not an appropriate social network for businesses such as lawyer services.
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  • Profile picture of the author adi111
    I think Instagram is a good channel for you and your brand's exposure not to market but for brand awarenessess.
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  • Profile picture of the author luciesmazanska
    I would definitely use Instagram its a visual network channel
    and its also another way how to get more traffic and visitors!
    As a traffic provider I can definitelly recommend Instagram
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  • Profile picture of the author LEE BYRON
    Listen,Bro. Instagram is not good place for B2B marketing. Obviously lawyer business belong to B2B.It will take quite a long time before the customer decide to hire you.

    The best stratage is content marketing on Linkedin or related forum,Quora is alternative platform.
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  • hi all, i think instagram is the most used social network, but i do also think that if you want to be popular or make easy money you should have a website as a base.
    so check out a few websites builder like bowwe or aab
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  • Profile picture of the author ryanbiddulph
    Hi Oskar,

    On the whole, Instagram appeals strongly to people who crave eye-popping images. Most lawyer clients are not looking for eye-popping images, but law advice. I'd pass. Give your energy to creating helpful, free content through a self-hosted Wordpress blog, and work LinkedIn and Twitter.
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  • Profile picture of the author Liam Jose
    Well, I think Instagram being a trending these days, it would definitely add the SEO element however, I personally do not think that Instagram is suitable for a lawyers since the demographics which use this site are not exactly professionals.Anyway, people do use Instagram for promotion
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  • Profile picture of the author KIORTY
    SEO is vital today but if you want entertaining yourself, Facebook is still capable of doing that, enter a comunnity or two, you`ll find much cool stuff
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  • When deciding what social media network to use, always ask yourself this question, is my market there? If your market isn't on that platform, you don't need to be there.
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  • Profile picture of the author AmyFoxss
    For every business which have something to present like high quality product images, will have to use Instagram and Pinterest.
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  • Profile picture of the author newton
    Personally I wouldn't think it would do them any good. It's more of a visual platform and lawyers are really strict at how they promote themselves. So I don't think the content that suits Instagram would suit a lawyer.


    As someone has previously mentioned, is that where their target audience is? If so, then give it a go. If not, then probably best focusing on FB, LinkedIn and Twitter.
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  • Profile picture of the author userZ
    If you have photoshop and marketing skills is very usefull platform.
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  • Profile picture of the author Jennifer Isola
    Instagram is important in my opinion.. photos speaks a thousand words. and it's next to FB
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  • Profile picture of the author Oskar Olczak
    I think I got enough feedback from all of you guys to decide that I am not going to use the IG for the purpose of SM. Thank you all, much appreciated
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  • Profile picture of the author RuthFrench
    I think it should be, but do not invest too much force in it.
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  • Profile picture of the author be4morgan
    You can only add a link to your profile. If you are promoting then having an instagram is a good idea.
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