There's something you really ought to know: TikTok is what younger audiences are using to search

A new article on Social Media Today asks if TikTok could really become a really competitor in the web search and discovery - and move into Google's territory.



Seem far-fetched to you?

Well, Google's Senior Vice President Prabhakar Raghavan recently shared that the search giant does indeed see this as a risk:

The volume of searches that could imply is significant, with hundreds of millions of searches being conducted every minute via Google's apps. If TikTok and Instagram are eating into that, that could have big implications, and not just for Google itself, but also for brands and businesses looking to connect with younger audiences, and maximize their discovery opportunities.

So, are you ahead of the game? Do you have a TikTok SEO plan in place?

If you're yet to be convinced, be aware that TikTok is also leaning into discovery. It offers a range of new features, aside from its main eCommerce push. Recently, the platform began experimenting with linked keywords within comments and video descriptions, which guide user discovery by connecting them through to broader trends. Certain keywords, including product names, now autolink through to search results for that term, helping to facilitate more search activity, and get users engaging with product discovery in the app.

Also, TikTok.com overtook Google as the most visited domain in the world in 2021 and there's a fairly clear picture forming, in regards to TikTok being a key destination for discovery in 2022.

This is from Mashable:

Food for thought?