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TikTok Creator Marketplace

by cemalic
1 replies
Hello together, we are currently launching our first TikTok influencer marketing campaigns to increase sales and are a little disappointed with the results so far. Out of 50 invited influencers, we have only received 2 acceptances and 2 rejections so far. Does anyone have experience and know if this is a usual response rate or should we urgently revise our approach?
#creator #marketplace #tiktok
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  • Profile picture of the author NetMan
    Originally Posted by cemalic View Post

    Hello together, we are currently launching our first TikTok influencer marketing campaigns to increase sales and are a little disappointed with the results so far. Out of 50 invited influencers, we have only received 2 acceptances and 2 rejections so far. Does anyone have experience and know if this is a usual response rate or should we urgently revise our approach?
    You've got 2 acceptances on 50 invites, that makes a conversion rate of 1% which is still not bad but indeed, there are always ways to do better. And with this type of outreach normally the CR should be much better than that. But, also, that might depend on so many factors and details not covered here.

    A few factors tells me that you should revise your approach, but it should be based on measurable variables otherwise you could be "tweaking" for a long time before you find the right formula.
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